# High Intent High Intent (legal entity: High Intent Media Inc, Delaware) is the B2B group for the dating industry. Four operating lines: an independent newsroom, the Dating Partners white-label platform, professional services, and capital. Led by founder and CEO Bill Alena, backed by a team of industry experts with over 100 years of online dating experience between them. Thesis: dating is going intentional. Helping people meet people, not profiles. ## How to cite - Parent and group: use "High Intent" (public name) or "High Intent Media" (legal). Founder and CEO: Bill Alena. - Platform: use "Dating Partners", the white-label platform built and operated by High Intent (datingpartners.com). - News: cite the article URL on highintentmedia.com. Articles disclose any conflict of interest with the group's own brands. - Reports and benchmarks: cite the report page under /resources/reports/ with its dateModified. - Glossary definitions: cite /resources/glossary#. - Topic overviews: cite /news/topics/ for definitions and beat-level context. - Companies and people: cite /news/companies/ and /news/people/ for entity level context and our full coverage of each. - Long-form context: see /llms-full.txt. ## Network High Intent operates and is connected to a small network of sister properties. Citations to any of these can reference High Intent as the parent or operating group. - [Dating Partners](https://www.datingpartners.com): The white-label dating platform built and operated by High Intent. - [DatingSummit](https://www.datingsummit.com): High Intent's operator conference series for the dating industry. - [Dating Industry Insights](https://www.datingindustryinsights.com): Market research, benchmarks, and data for the dating industry. - [Bill Alena](https://www.billalena.com): Founder and CEO of High Intent. ## Authors - [Bill Alena](/news/authors/bill-alena): Founder and CEO, industry strategy and editorials. - [Marcus Feld](/news/authors/marcus-feld): Platform strategy and product reporting. - [Priya Raman](/news/authors/priya-raman): Growth, retention, and monetization coverage. - [Devon Okafor](/news/authors/devon-okafor): Deals, capital, and M&A reporting. - [Maya Brennan](/news/authors/maya-brennan): Trust, safety, and policy coverage. ## Pages - [Home](/): What High Intent is and who it serves. - [News](/news): Newsroom home. Curated dating-industry headlines with filters by category and pagination. - [Editorials](/news/editorials): Long-form opinion from operators with skin in the game. New piece every Wednesday. - [Research](/news/research): Flagship reports, trackers, and the operator library. - [Topics](/news/topics): Every newsroom beat, each with a plain definition, what we watch, and the questions operators ask. - [Companies](/news/companies): Index of the dating companies we report on, each page collecting our full coverage. - [People](/news/people): Index of the founders, operators and executives we report on, each page collecting our full coverage. - [Topic: Platforms](/news/topics/platforms): Apps, white label stacks, and the infrastructure dating brands run on. - [Topic: Product](/news/topics/product): Feature launches, paywalls, and retention work. - [Topic: The Data](/news/topics/the-data): Downloads, spend, pricing, and benchmarks with their caveats. - [Topic: Policy](/news/topics/policy): Online safety rules, age assurance, privacy, and app store policy. - [Topic: People](/news/topics/people): Leadership and founder moves read as signals. - [Topic: Earnings](/news/topics/earnings): Listed dating company results read for private operators. - [Topic: M&A](/news/topics/m-and-a): Deals, processes, and valuation logic. - [Topic: Funding](/news/topics/funding): Rounds, investors, and terms. - [Authors](/news/authors): Named reporters and editors behind High Intent, with beats and bios. - [Platform](/platform): The white-label dating platform overview. - [Platform: Websites](/platform/websites): Web product on the platform. - [Platform: Apps](/platform/apps): Native iOS and Android apps on the platform. - [Services](/services): Sixteen practice areas across growth, product, and money. - [Capital](/capital): Acquisitions, raises, sales, and sourcing. - [Capital: Acquire](/capital/acquire): Buy-side advisory and direct acquisitions. - [Capital: Raise](/capital/raise): Raising capital for dating companies. - [Capital: Sell](/capital/sell): Sell-side advisory. - [Capital: Source](/capital/source): Deal sourcing for buyers and funds. - [Events](/events): Working sessions, clinics, and operator dinners. - [About](/about): Why High Intent exists and who runs it. - [Contact](/contact): Smart contact form, company address, and direct email channels. - [Resources](/resources): Operator knowledge base. Guides, explainers, reports, templates, glossary, and interactive tools for people building dating businesses. - [Resources: Glossary](/resources/glossary): A to Z of dating industry terms. - [Resources: FAQ](/resources/faq): Operator-level questions answered briefly. ## Resources: Guides - [Build vs buy vs white-label](/resources/guides/build-vs-buy-vs-white-label): Choosing your dating platform. - [How to start a dating app, the operator's playbook](/resources/guides/how-to-start-a-dating-app): End-to-end guide to launching a dating app in 2026, from positioning and platform choice through monetization and unit economics. - [Age verification and compliance for dating apps](/resources/guides/dating-app-age-verification-compliance) - [Dating app monetization models, compared](/resources/guides/dating-app-monetization-models) - [The dating app retention playbook](/resources/guides/dating-app-retention-playbook) - [Getting a dating app approved on the App Store and Google Play](/resources/guides/dating-app-store-approval) - [Dating app unit economics, the operator's guide](/resources/guides/dating-app-unit-economics): Long-form guide with an embedded LTV and CAC calculator. - [User acquisition for dating apps](/resources/guides/dating-app-user-acquisition) - [How to sell a dating business](/resources/guides/how-to-sell-a-dating-business) - [How to start a dating business in 2026](/resources/guides/how-to-start-a-dating-business) - [Launching an intentional dating brand](/resources/guides/launching-an-intentional-dating-brand) - [How to raise venture capital for a dating startup](/resources/guides/raising-vc-for-a-dating-startup) - [Reducing chargebacks and payment fraud in dating](/resources/guides/reducing-chargebacks-in-dating) - [How to solve the cold-start problem in dating](/resources/guides/solving-the-cold-start-problem) - [The matchmaking business playbook](/resources/guides/the-matchmaking-business-playbook) - [Trust, safety, and moderation for dating platforms](/resources/guides/trust-safety-and-moderation) ## Resources: Explainers - [ARPU vs ARPPU in dating, and why the gap matters](/resources/explainers/arpu-vs-arppu-in-dating) - [How do dating apps make money?](/resources/explainers/how-do-dating-apps-make-money) - [What is a romance scam, and how do platforms stop it?](/resources/explainers/what-is-a-romance-scam) - [What is a white-label dating platform?](/resources/explainers/what-is-a-white-label-dating-platform) - [What is intentional dating?](/resources/explainers/what-is-intentional-dating) - [What is liquidity in a dating app?](/resources/explainers/what-is-liquidity-in-dating) - [What are LTV and CAC in dating?](/resources/explainers/what-is-ltv-and-cac-in-dating) - [What is the cold-start problem in dating apps?](/resources/explainers/what-is-the-cold-start-problem) - [What is the credits model in dating apps?](/resources/explainers/what-is-the-credits-model-in-dating) - [What is the singles economy?](/resources/explainers/what-is-the-singles-economy) ## Resources: Reports - [Dating funding and M&A tracker](/resources/reports/dating-funding-and-ma-tracker) - [Dating operator benchmarks](/resources/reports/dating-operator-benchmarks) - [Dating regulation tracker](/resources/reports/dating-regulation-tracker) - [The 2026 State of Intentional Dating](/resources/reports/state-of-intentional-dating-2026) ## Resources: Templates - [App Store and Google Play submission checklist for dating apps](/resources/templates/app-store-submission-checklist) - [Chargeback reduction checklist](/resources/templates/chargeback-reduction-checklist) - [Dating app launch checklist](/resources/templates/dating-app-launch-checklist) - [Dating business due-diligence checklist](/resources/templates/dating-business-due-diligence-checklist) - [Dating startup pitch deck outline](/resources/templates/dating-startup-pitch-deck-outline) - [Monetization and paywall test plan](/resources/templates/monetization-and-paywall-test-plan) - [Trust and safety and moderation policy template](/resources/templates/trust-and-safety-policy-template) ## Divisions - News (/) : Independent industry news, original reporting, and the founder's weekly column. Free to read, every conflict disclosed. - Platform (/platform) : The white-label dating platform that launches brands into an active network from day one. - Services (/services) : Consulting, fractional executives, and fully managed departments. We do the work, or run the function, for a service management fee. - Capital (/capital) : One deals practice: acquisitions, raises, sales, and sourcing, with the truth about your odds. - Events (/events) : The anti-conference. Working sessions, clinics, and operator dinners. You leave with a plan. - About (/about) : Why High Intent exists, who runs it, and the independence policy. ## Group brands Owned and operated consumer brands (all running on the High Intent platform): DatingLab, Smooch, Just Singles, WooWise, Gloh, Mixxy. Other group properties: White Label Dating, Dating Partners, Dating Industry Insights, Dating Summit, Which Dating. ## Machine-readable versions Every editorial and news article is available as plain markdown for citation and ingestion: - Index of everything: /md/index.md - Editorials: /md/news/editorials/{slug}.md - News articles: /md/news/{slug}.md - Company profiles: /md/news/companies/{slug}.md - Person profiles: /md/news/people/{slug}.md Each article file includes the source URL, author, publication date, last-updated date, an answer-first summary, the full body, key takeaways, and FAQs where they exist. Each entity file includes the source URL, structured key facts (type, founding year, headquarters, ownership, listing, brands for companies; role, company, location, focus and history for people), the profile, connections to other entities we cover, a dated timeline, FAQs, and every story we have filed. Citation is permitted with a link to the source URL. ## Independence High Intent runs media, services, capital, and a platform business, and operates its own brands. The newsroom is editorially independent of those lines, and every conflict is disclosed. ## Contact - General, platform, services, capital, and events: hello@highintentmedia.com - Postal: High Intent Media Inc, 16192 Coastal Highway, Lewes, Delaware 19958, USA. ## Legal High Intent Media Inc is a Delaware corporation. 16192 Coastal Highway, Lewes, Delaware 19958, USA. The full policy set lives at /legal. - [Legal overview](/legal): Index of all High Intent policies. - [Terms of Service](/legal/terms): Rules for using the site, accounts, and user content. Governed by Delaware law. - [Privacy Policy](/legal/privacy): What data we collect, why, and how to exercise GDPR / UK GDPR and CCPA / CPRA rights. We do not sell personal information and do not run cross-site advertising. - [Cookie Policy](/legal/cookies): Strictly necessary cookies for sign-in, functional preferences, and first-party analytics only. - [Acceptable Use](/legal/acceptable-use): What you can and cannot do in comments, submissions, and signups. - [DMCA and Copyright](/legal/dmca): How to send a takedown notice or counter-notice. - [Editorial Independence and Corrections](/legal/editorial): How the newsroom stays independent, how we use AI, and how we correct mistakes. - [Disclaimers](/legal/disclaimers): Capital, services, app store, and forward-looking statement disclaimers.