# Bank of Montreal

Bank of Montreal research indicates that the rising cost of dating affects market participation and presents a challenge for dating operators.

Source: https://highintentmedia.com/news/companies/bank-of-montreal
Type: Company
Maintained by: High Intent newsroom
Last updated: 2026-07-31T14:42:14.349755+00:00

## Key facts

- Website: https://www.bmo.com
- Wikidata: https://www.wikidata.org/wiki/Q806742

## Profile

Bank of Montreal, also known as BMO, is a Canadian multinational financial services company. Founded in Montreal, it is one of Canada's Big Five banks. The institution provides a broad range of personal and commercial banking, wealth management, and investment banking products and services. BMO's economic research department produces various reports and analyses on consumer spending, market trends, and economic indicators. One such report highlighted the increasing cost of dating in the United States. This research noted that the average cost of a date reached $189, representing a significant year-on-year increase. The report also indicated that this financial burden is causing a substantial portion of singles, specifically 47%, to view dating as financially unviable. The findings from Bank of Montreal's research are relevant to the online dating industry. They suggest that the escalating expenses associated with traditional dating activities are impacting the addressable market for dating platforms, potentially leading to reduced user engagement as financial barriers grow.

## FAQ

### What did Bank of Montreal's research reveal about dating costs?

Bank of Montreal's research found that the average cost of a date in the US is $189, an increase from the previous year. This cost is perceived as financially unviable by 47% of singles, suggesting a significant economic barrier to dating participation.

### How does rising date cost impact dating apps?

The rising cost of dates impacts dating apps by potentially shrinking their addressable market. When nearly half of singles find dating financially unviable, it can reduce user engagement and demand for platforms that facilitate traditional, higher-cost dating experiences.

### What implications do these findings have for dating app strategies?

These findings imply dating app strategies may need to adapt by exploring and promoting lower-cost meeting formats or activities. Addressing the financial barriers highlighted by Bank of Montreal's research could help retain users and expand the accessible market.

## Our coverage

- [The $189 Date Is Pricing Half of America Out of the Dating Market](https://highintentmedia.com/md/news/half-us-singles-dating-costs.md), 2026-05-06

Published by High Intent (High Intent Media Inc). Citation permitted with a link to the source URL above.