# Formula E

Formula E is an electric motorsport series that partnered with Tinder to engage a new demographic for both brands.

Source: https://highintentmedia.com/news/companies/formula-e
Type: Company
Maintained by: High Intent newsroom
Last updated: 2026-07-31T17:43:52.919657+00:00

## Key facts

- Type: Other
- Founded: 2011
- Headquarters: London, UK
- Website: https://www.fiaformulae.com
- Crunchbase: https://www.crunchbase.com/organization/formula-e
- LinkedIn: https://www.linkedin.com/company/formula-e/
- X: https://x.com/FIAFormulaE
- Wikidata: https://www.wikidata.org/wiki/Q1626945

## Profile

Formula E is an international single-seater motorsport championship for electric cars. Founded in 2011, the series held its first race in Beijing in 2014. It is sanctioned by the FIA. The championship promotes electric vehicles and sustainable technologies. Its races take place on temporary street circuits in major cities worldwide. Formula E has attracted various sponsors and partners, including technology companies and consumer brands. Its partnership with Tinder for the 2026 London E-Prix made it the first motorsport series to secure a dating app as a sponsor. This collaboration aimed to create opportunities for fans to connect both online and at live events, targeting a younger demographic. The series continues to expand its global reach and audience engagement.

## What operators should know

- Formula E is an electric motorsport series.
- It partnered with Tinder for the 2026 London E-Prix.
- The partnership was Tinder's first in motorsports.
- It aimed to foster real-world connections and engage Gen Z.

## FAQ

### What is Formula E?

Formula E is an international single-seater motorsport championship that uses only electric-powered cars. It aims to promote sustainable mobility and advance electric vehicle technology by racing in major cities worldwide, showcasing the performance of electric vehicles to a global audience.

### Why did Tinder partner with Formula E?

Tinder partnered with Formula E to drive real-world connections among its users and to reach a new, engaged audience, particularly Gen Z. This collaboration allowed Tinder to associate with a forward-thinking sport, leveraging live events to encourage offline engagement and brand visibility within a relevant demographic.

### What was the nature of Tinder's partnership with Formula E?

Tinder became the 'Sparking Connections' partner for the 2026 London E-Prix. This was Tinder's first sponsorship in motorsports, designed to create opportunities for users to connect at events. The partnership highlighted a trend towards dating apps engaging in live event sponsorships to foster offline interaction.

## Our coverage

- [Tinder Partners with Formula E to Drive Real-World Connections](https://highintentmedia.com/md/news/tinder-formula-e-dating-app-partnership.md), 2026-07-16

Published by High Intent (High Intent Media Inc). Citation permitted with a link to the source URL above.