# Ipsos

Ipsos is a global market research company providing data and insights relevant to dating operators' market understanding.

Source: https://highintentmedia.com/news/companies/ipsos
Type: Company
Maintained by: High Intent newsroom
Last updated: 2026-07-31T17:39:22.388513+00:00

## Key facts

- Type: Media
- Founded: 1975
- Headquarters: Paris, France
- Ownership: Public
- Listing: EPA: IPS
- Headcount: 1000+
- Website: https://www.ipsos.com
- Crunchbase: https://www.crunchbase.com/organization/ipsos
- LinkedIn: https://www.linkedin.com/company/ipsos
- X: https://x.com/ipsos
- Wikidata: https://www.wikidata.org/wiki/Q167139

## Profile

Ipsos is a multinational market research and consulting firm headquartered in Paris, France. Founded in 1975, it conducts surveys, studies, and analyses across various sectors, including consumer trends and social behaviors. The company's research often explores emerging digital trends and their impact on user engagement and market dynamics. Ipsos collaborates with businesses to provide data-driven insights that can inform strategy and product development. Its studies can highlight evolving user preferences, such as the adoption of AI for intimacy, and geographic market expansions.

For dating operators, Ipsos research provides valuable intelligence on user behavior, technology adoption, and market shifts, helping companies understand changing customer needs and identify new opportunities in areas like digital intimacy and AI integration. Ipsos operates globally, serving clients in numerous countries.

## What operators should know

- Ipsos provides market research on consumer trends and digital behavior.
- Their studies can reveal user adoption of new technologies like AI for intimacy.
- Ipsos research can identify expanding markets beyond major metropolitan areas.
- Data from Ipsos helps dating operators understand evolving user needs.

## FAQ

### How can Ipsos data benefit dating app development?

Ipsos data can inform dating app development by revealing user preferences for new features, such as AI-driven intimacy tools or privacy considerations. Their research on digital trends and social behaviors helps developers tailor products to evolving market demands, potentially increasing user engagement and satisfaction. This insight aids strategic product roadmapping.

### What kind of market insights does Ipsos offer for the dating industry?

Ipsos offers market insights into consumer behavior, technology adoption, and demographic trends relevant to the dating industry. This includes studies on the use of AI in intimate conversations, regional market expansions, and user attitudes towards digital platforms. Such insights help dating operators identify growth areas and adapt their strategies.

### Does Ipsos conduct global or regional market studies?

Ipsos conducts both global and regional market studies, providing data that can highlight differences in user behavior and market dynamics across various geographies. For instance, their studies in India focused on AI adoption in specific cities, illustrating regional nuances important for localized product and marketing strategies in the dating sector.

## Our coverage

- [Gleeden-Ipsos Data Shows AI Adoption in Tier 2 Cities, Expanding India's Digital Intimacy Market](https://highintentmedia.com/md/news/indian-singles-using-ai-for-dating.md), 2026-07-10
- [Gleeden Leverages AI for Intimacy Guidance, Boosting User Engagement](https://highintentmedia.com/md/news/ai-relationship-advice-trends-india.md), 2026-06-29
- [Hinge Brings Its $2.3M Program to France, No Proof It Works](https://highintentmedia.com/md/news/hinge-expands-one-more-hour-france.md), 2026-05-20

Published by High Intent (High Intent Media Inc). Citation permitted with a link to the source URL above.