# SPARK

SPARK is a Singapore-based dating app backed by a Game of War co-founder, focusing on offline experiences.

Source: https://highintentmedia.com/news/companies/spark
Type: Company
Maintained by: High Intent newsroom
Last updated: 2026-07-31T14:42:38.306472+00:00

## Profile

SPARK is a dating application based in Singapore. The company facilitates offline dating experiences for its users. Mike Sherrill, who co-founded Game of War, is an investor in SPARK. This investment highlights a potential shift in dating app strategy toward encouraging in-person interactions rather than prolonged digital engagement. The app emphasizes booking real-world experiences to foster connections. SPARK reports a match-to-date conversion rate of 65%. The platform currently serves approximately 3,500 users in Thailand, indicating its operational presence in Southeast Asia. The company's approach contrasts with engagement-maximization models often seen in the online dating industry.

## FAQ

### What is SPARK's core approach to dating?

SPARK's core approach is to facilitate offline dating experiences. Instead of focusing solely on in-app messaging, it encourages users to book and attend real-world activities and meetups, aiming to convert matches into actual dates more effectively. This strategy seeks to move interactions off-screen.

### Who is a notable investor in SPARK?

Mike Sherrill, a co-founder of Game of War, is a notable investor in SPARK. His investment suggests a growing interest among prominent industry figures in dating platforms that prioritize offline interaction and real-world connections over traditional, engagement-driven app models.

### What is SPARK's reported match-to-date conversion rate?

SPARK reports a match-to-date conversion rate of 65%. This metric indicates the percentage of matches that lead to an actual in-person date, underscoring the app's focus on fostering real-world connections rather than just digital interactions. This rate is a key performance indicator for their model.

## Our coverage

- [Game of War's Co-Founder Backs an Anti-Screen-Time Dating App](https://highintentmedia.com/md/news/silicon-valley-mike-sherrill-invests.md), 2026-05-04

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