# Viber

Viber, a messaging app, has integrated dating features, demonstrating high user engagement and challenging standalone dating app models.

Source: https://highintentmedia.com/news/companies/viber
Type: Company
Maintained by: High Intent newsroom
Last updated: 2026-07-31T14:30:52.135304+00:00

## Key facts

- Website: https://www.viber.com
- Wikidata: https://www.wikidata.org/wiki/Q131602

## Profile

Viber is a cross platform Voice over IP (VoIP) and instant messaging software application owned by Rakuten. The service provides free calls and messaging between users, and allows calls to non users for a fee. Viber Media, the company behind Viber, was founded in 2010. Rakuten acquired Viber Media in 2014. Viber has introduced dating features in select regions, including Southeast Asia and Europe. This integration allows users to match and communicate within the same messaging platform. This approach has shown that a significant percentage of matches engage in conversation rapidly, suggesting an efficient user flow. The model aims to prevent user attrition common in traditional dating apps by keeping interactions contained within the Viber ecosystem.

## FAQ

### What is Viber's strategy with integrated dating features?

Viber's strategy is to offer dating functionalities directly within its messaging app. This aims to create a seamless user experience, allowing matches to chat without leaving the platform. This integration seeks to reduce user leakage often seen when users move from a dating app to a separate messaging app.

### How does Viber's dating feature impact user engagement?

Viber's integrated dating feature has demonstrated high engagement, with a reported 46% of matches chatting within an hour. By keeping communication within the app, Viber aims to foster quicker and more direct interaction between matched users, potentially increasing overall user satisfaction and retention.

### Which regions currently have Viber's dating features?

Viber has launched its integrated dating features in specific regions. These include markets in Southeast Asia and Europe. The rollout targets these areas to test and expand the new functionality, observing user adoption and market response before potential broader deployment.

## Our coverage

- [Viber Found the Leak Every Standalone Dating App Ignores](https://highintentmedia.com/md/news/viber-dating-growth-one-year-later.md), 2026-06-19

Published by High Intent (High Intent Media Inc). Citation permitted with a link to the source URL above.