# Julie Nguyen

Julie Nguyen works on user research and marketing for Hily, where her surveys uncover user behavior and inform product strategy.

Source: https://highintentmedia.com/news/people/julie-nguyen
Type: Person
Maintained by: High Intent newsroom
Last updated: 2026-07-31T17:41:08.647654+00:00

## Key facts

- Company: Hily
- Focus: user research, marketing, user behavior, product strategy

## Profile

Julie Nguyen is the Head of Marketing at Hily. Her role involves understanding user behavior and market trends within the online dating industry. Recent surveys conducted by Hily under her oversight highlight user perceptions of artificial intelligence in dating. One survey indicated that a significant portion of Hily's user base is already using AI for dating profiles or communication, despite expressed concerns about authenticity. This presents a challenge and opportunity for dating app operators. Nguyen also contributed to research on the impact of pet ownership on dating. This work revealed a strong connection between pet owners and their animals, suggesting that mainstream dating apps may not adequately address this compatibility factor. Her insights help shape Hily's strategic positioning in the competitive dating app market.

## What operators should know

- Hily conducts user surveys to understand dating app user behavior.
- User research reveals how AI use contradicts user perceptions of authenticity.
- Pet ownership is a significant, often overlooked, compatibility factor.
- Operators should consider pet ownership as a fundamental filter.
- Insights from user research inform Hily's product and marketing strategy.

## Connections

- works at (outbound): Hily (https://highintentmedia.com/news/companies/hily)

## FAQ

### Why is user research important for dating apps?

User research is crucial for dating apps as it reveals actual user behaviors and preferences. This data helps operators understand market needs, identify compatibility factors, and develop features that resonate with their target audience, ultimately improving user satisfaction and retention.

### How does Hily use insights from its user surveys?

Hily uses survey insights to inform its product development and marketing strategies. For example, research on AI's role in dating helps Hily position itself, while findings on pet ownership can guide the integration of new compatibility filters to enhance match quality.

### What challenges do dating apps face regarding user preferences?

Dating apps often face the challenge of reconciling users' stated preferences with their actual behaviors. Surveys, like those conducted by Hily, can highlight these discrepancies, forcing operators to decide whether to cater to expressed desires or observed actions, impacting product design.

## Our coverage

- [Hily Bets Against AI While 52% of Its Own Users Are Already Using It](https://highintentmedia.com/md/news/hily-emphasizes-human-intelligence-dating-apps.md), 2026-06-05
- [75% of Pet Owners Won't Rehome. Apps Treat Pets as Decor.](https://highintentmedia.com/md/news/pets-emerging-online-dating-compatibility-factor.md), 2026-06-04

Published by High Intent (High Intent Media Inc). Citation permitted with a link to the source URL above.