# Liubomyr Pivtorak

Liubomyr Pivtorak is the CEO of Hily, a dating app navigating user AI adoption while positioning itself as an anti-AI platform.

Source: https://highintentmedia.com/news/people/liubomyr-pivtorak
Type: Person
Maintained by: High Intent newsroom
Last updated: 2026-07-31T14:35:19.377548+00:00

## Profile

Liubomyr Pivtorak serves as the CEO of Hily, a dating application. Under his leadership, Hily has observed user engagement with artificial intelligence, noting that a significant portion of its user base utilizes AI tools. Pivtorak's company has publicly indicated a strategic direction that differentiates itself from some industry counterparts. Hily is positioning itself as a platform that does not integrate AI into its core features, contrasting with other major dating apps that are exploring or implementing AI functionalities. This approach reflects a strategic decision regarding the role of AI within the dating experience. The company's internal data shows a discrepancy between users' stated preferences and their actual use of AI in dating, presenting a challenge for platform operators in defining product strategy and marketing.

## FAQ

### What is Liubomyr Pivtorak's role in the dating industry?

Liubomyr Pivtorak is the CEO of Hily, a dating app. His role involves leading the company's strategic direction, including its stance on AI integration, and navigating user trends in the online dating landscape.

### What is Hily's strategy regarding AI under Pivtorak's leadership?

Hily, under Pivtorak, is adopting an anti-AI stance, aiming to differentiate itself from competitors by not integrating AI into its core services. This strategy acknowledges user concerns about AI's impact on authenticity in dating interactions.

### How does Hily's user behavior around AI affect its strategy?

Hily's user data indicates that a notable percentage of its users are already employing AI for dating-related tasks despite the company's anti-AI positioning. This creates a market tension for Hily's strategic and product development decisions.

## Our coverage

- [Hily Bets Against AI While 52% of Its Own Users Are Already Using It](https://highintentmedia.com/md/news/hily-emphasizes-human-intelligence-dating-apps.md), 2026-06-05

Published by High Intent (High Intent Media Inc). Citation permitted with a link to the source URL above.