# May Ku

May Ku co-founded Reev, a voice-first dating app, challenging swipe-based models by requiring audio interactions before photo access.

Source: https://highintentmedia.com/news/people/may-ku
Type: Person
Maintained by: High Intent newsroom
Last updated: 2026-07-31T14:41:03.261339+00:00

## Profile

May Ku is the co-founder of Reev, a dating application. Reev differentiates itself by introducing a voice-first approach to user interaction. The platform requires users to engage with voice prompts before they are able to view photos of other users. This design choice aims to address user burnout that is sometimes associated with traditional swipe-based dating apps. Reev was launched in Australia. The app operates on a subscription model, priced at $19.99 per month. This pricing strategy and its core functionality are positioned as a direct challenge to the established models within the online dating industry. The company's approach is based on the idea that users may prefer more substantive interactions over photo-centric initial engagement. While Reev's strategy aims to capitalize on user dissatisfaction with existing platforms, its long-term retention potential remains a key consideration for its business model.

## FAQ

### What is May Ku's role at Reev?

May Ku is the co-founder of Reev. In this role, she is involved in the strategic direction and operational aspects of the voice-first dating app. Her involvement centers on shaping Reev's unique approach to online dating, which prioritizes audio interactions.

### What is Reev's core differentiator in the dating market?

Reev's core differentiator is its voice-first approach. The app mandates that users engage with voice prompts prior to viewing any photos. This strategy aims to shift the focus from visual-only evaluations to auditory and conversational interactions as the initial point of connection.

### Where did Reev launch, and what is its business model?

Reev launched in Australia. The dating app operates on a subscription-based business model. Users pay $19.99 per month to access its features, which include the unique voice-first interaction system designed to combat dating app burnout.

## Our coverage

- [Reev Makes You Speak Before You Swipe. The Behavior Data Doesn't.](https://highintentmedia.com/md/news/voice-first-dating-app-reev-launches.md), 2026-05-11

Published by High Intent (High Intent Media Inc). Citation permitted with a link to the source URL above.