# Michael Cluzel

Michael Cluzel, co-founder of Game of War, invested in SPARK, an offline-focused dating app, signaling a shift in dating industry investment.

Source: https://highintentmedia.com/news/people/michael-cluzel
Type: Person
Maintained by: High Intent newsroom
Last updated: 2026-07-31T14:42:42.340743+00:00

## Profile

Michael Cluzel is a co-founder of Game of War. He has made an investment in SPARK, a dating application based in Singapore. This investment by a figure known for involvement in a major mobile game suggests a notable trend within the online dating sector. SPARK distinguishes itself by concentrating on facilitating offline experiences between its users. SPARK aims to move beyond traditional engagement-maximization models prevalent in dating apps. The application operates in Thailand, where it reportedly has 3,500 users. Its focus on converting matches to in-person dates aligns with a growing interest in less screen-time dependent interactions. Cluzel's involvement highlights how industry veterans are exploring new approaches to user connection.

## FAQ

### Why is Michael Cluzel's investment in SPARK relevant to dating operators?

His investment shows that established figures from high-engagement sectors like mobile gaming are now backing dating apps that prioritize offline experiences. This could signal a broader industry shift away from screen-time maximization towards real-world interactions, influencing future dating product development.

### What is SPARK and how does it differ from other dating apps?

SPARK is a Singapore-based dating app focused on booking offline experiences. Unlike many dating apps that prioritize digital engagement, SPARK aims to facilitate in-person dates, claiming a 65% match-to-date conversion. This approach emphasizes real-world connection over extended digital interaction.

### Where does SPARK currently operate and what is its user base?

SPARK is currently operational in Thailand. The application reportedly has 3,500 users in this market. Its strategy focuses on a localized approach to dating, emphasizing the conversion of online matches into tangible offline meetups, which is a key metric for its model.

## Our coverage

- [Game of War's Co-Founder Backs an Anti-Screen-Time Dating App](https://highintentmedia.com/md/news/silicon-valley-mike-sherrill-invests.md), 2026-05-04

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