# Nicky Wake Nicky Wake created two dating apps for widows, demonstrating a segmented approach to niche dating markets. Source: https://highintentmedia.com/news/people/nicky-wake Type: Person Maintained by: High Intent newsroom Last updated: 2026-07-31T14:41:50.645124+00:00 ## Profile Nicky Wake is recognized for developing two distinct dating applications catering to bereaved singles. Her company, Chapter 2 Dating, launched both Chapter 2 and WidowsFire. These apps collectively achieved a user base of 25,000. Chapter 2 is designed for users seeking serious relationships, while WidowsFire focuses on casual intimacy. This strategy illustrates how targeting different user intentions within a specialized demographic can be effective. Wake's work highlights the potential benefits of providing tailored products to specific user needs rather than offering a single, broad solution in a niche market. ## FAQ ### What is Nicky Wake known for in the dating industry? Nicky Wake is known for developing two dating apps specifically for bereaved singles. Her approach involved creating separate platforms to address different user intentions within this niche, demonstrating a segmented market strategy. ### How many dating apps did Nicky Wake launch for widows? Nicky Wake launched two dating apps for widows. These apps, Chapter 2 and WidowsFire, were designed to cater to different relationship goals among bereaved singles, such as serious relationships and casual intimacy, respectively. ### What was the user base for Nicky Wake's widow dating apps? Nicky Wake's two dating apps for widows, Chapter 2 and WidowsFire, collectively reached a user base of 25,000. This indicates a significant reach within the niche market of bereaved singles seeking connections. ## Our coverage - [Nicky Wake Built Two Widow Dating Apps, Not One. Here's the Logic.](https://highintentmedia.com/md/news/chapter-2-dating-hits-25000-users.md), 2026-05-08 Published by High Intent (High Intent Media Inc). Citation permitted with a link to the source URL above.