# Nicole Metzger

Nicole Metzger is a professional surfer whose career is relevant to dating operators because of SURF's partnership with the WSL.

Source: https://highintentmedia.com/news/people/nicole-metzger
Type: Person
Maintained by: High Intent newsroom
Last updated: 2026-07-31T14:37:46.908494+00:00

## Profile

Nicole Metzger is a professional surfer. Her involvement in surfing events, particularly those associated with the World Surf League (WSL), provides context for SURF's partnership with the WSL. This partnership made SURF the WSL's first official dating app partner. The collaboration aimed to explore whether event sponsorships can lead to user growth and retention for niche dating applications. Metzger's professional surfing background highlights the authentic connection between the SURF app's niche focus and the surfing community. Her presence in the sport aligns with the brand visibility goals of such sponsorships.

## FAQ

### Why is Nicole Metzger relevant to the dating app industry?

Nicole Metzger is relevant because her professional surfing career connects to SURF's partnership with the World Surf League. This partnership explores the effectiveness of event sponsorships for niche dating apps in terms of user acquisition and brand visibility within specific communities.

### What was SURF's partnership with the WSL?

SURF, a niche dating app, partnered with the World Surf League for an 8-day event. This made SURF the WSL's first official dating app partner. The goal was to test if such sponsorships could drive user growth and retention, rather than just brand visibility.

### Can event sponsorships build user density for niche dating apps?

The partnership between SURF and the WSL aimed to test this. The question for niche dating apps is whether event-based sponsorships can drive sustainable user growth and retention, or if they primarily offer brand visibility without addressing the core need for local user density.

## Our coverage

- [SURF Partners With the WSL. Brand Exposure Won't Build Density.](https://highintentmedia.com/md/news/wsl-partners-surf-dating-app-us.md), 2026-05-27

Published by High Intent (High Intent Media Inc). Citation permitted with a link to the source URL above.