# Soo Kang

Soo Kang is a co-founder of Coffee Meets Bagel, a dating app focused on intentional dating, offering insights for operators on differentiating user experience.

Source: https://highintentmedia.com/news/people/soo-kang
Type: Person
Maintained by: High Intent newsroom
Last updated: 2026-07-31T17:45:37.947486+00:00

## Key facts

- Role: Co-founder
- Company: Coffee Meets Bagel
- Focus: intentional dating, user experience, trust and safety
- Website: https://www.coffeemeetsbagel.com

## Profile

Soo Kang is a co-founder of Coffee Meets Bagel (CMB), a dating application launched with a focus on providing a more curated and intentional dating experience. The platform distinguishes itself by offering a limited number of daily matches, a model intended to counter 'swipe fatigue' reported by users on other dating services. This approach emphasizes quality over quantity in connections, aiming to foster more meaningful interactions among its user base.

Under her co-leadership, Coffee Meets Bagel has pursued strategies designed to enhance user trust and safety, particularly through regionalized operational adjustments. One notable initiative involved implementing government-grade verification processes in specific markets, such as Singapore. This measure reportedly resulted in a significant reduction in scam-related complaints, demonstrating the impact of robust verification on user security and satisfaction within the dating app landscape.

## What operators should know

- Soo Kang co-founded Coffee Meets Bagel, an intentional dating app.
- The app limits daily matches to counter 'swipe fatigue'.
- Regionalized operations include government-grade verification for safety.
- This approach led to a 50% reduction in scam complaints in Singapore.

## Connections

- works at (outbound): Coffee Meets Bagel (https://highintentmedia.com/news/companies/coffee-meets-bagel)

## FAQ

### What is Soo Kang's role at Coffee Meets Bagel?

Soo Kang is a co-founder of Coffee Meets Bagel. She helped establish the dating app with a focus on creating a more intentional and curated dating experience for users. Her work involves shaping the platform's strategy to address common user frustrations in the online dating market.

### How does Coffee Meets Bagel differentiate itself from other dating apps?

Coffee Meets Bagel differentiates itself by promoting 'intentional dating' through a limited number of daily matches. This approach aims to reduce 'swipe fatigue' by encouraging users to focus on fewer, potentially more compatible connections. The app also emphasizes safety and quality of interactions.

### What has been the impact of Coffee Meets Bagel's safety initiatives?

Coffee Meets Bagel's safety initiatives, such as implementing government-grade verification in markets like Singapore, have reportedly led to a significant reduction in scam complaints. This demonstrates the effectiveness of robust verification processes in enhancing user trust and security on dating platforms.

## Our coverage

- [Coffee Meets Bagel Sticks to Intentional Dating, Founders Should Note Shift from Swipe Fatigue](https://highintentmedia.com/md/news/coffee-meets-bagel-intentional-dating.md), 2026-07-02

Published by High Intent (High Intent Media Inc). Citation permitted with a link to the source URL above.