# Pure Says Its Revenue Run Rate Has Reached $220 Million

_The casual dating app says it has more than doubled since announcing $100 million in annual revenue in January, and forecasts doubling again next year._

Source: https://highintentmedia.com/news/pure-revenue-run-rate-220-million
Author: High Intent Newsroom
Published: 2026-11-11T22:56:00+00:00
Last updated: 2026-11-10T14:57:54.982674+00:00
Category: The Data

## Summary

Pure says its revenue run rate has reached $220 million, up from the $100 million in annual revenue it announced in January, and it forecasts doubling again next year. The figures are company-provided and unaudited.

## Key takeaways

- Pure says its revenue run rate has reached $220 million and forecasts doubling next year.
- Pure announced $100 million in annual revenue in January; U.S. revenue more than doubled in a year.
- Men and nonbinary users pay $13.99 a week or $99.99 a year; Pure says users are about 60% men.
- Pure does not require ID uploads; a Texas lawsuit alleges an adult posed as a minor on the app.

Pure, the 12-year-old app for casual and sex-positive dating, says its revenue run rate has reached $220 million, Fast Company reported on November 5. The company forecasts doubling that next year. In January, Pure announced it had passed $100 million in annual revenue. The figures are company-provided and not audited.

The U.S. is Pure's largest market, and U.S. revenue more than doubled over the past year, according to the company. Men and nonbinary users pay $13.99 a week or $99.99 a year to start chats and boost visibility, while a women's tier called Pure Queens starts at $4.99 a week. Pure told Fast Company its users are about 60% men and 40% women. Chats, photos and videos disappear after 24 hours.

"People are getting a bit tired of all the traditional swipe-based dating apps and they're looking for something different," CEO Luka Dremelj said. Pure does not require users to upload ID. "The app is built around privacy," chief product officer Sergej Vujanović said. Fast Company also noted a lawsuit filed in Harris County, Texas, that alleges an adult man posed as a 16-year-old and met a 13-year-old on Pure.

Why it matters: While the largest swipe apps shrink or stall, an app built around one clear intent is more than doubling, and it is charging men by the week. For founders, the lesson is that a narrow, honest promise can outsell a broad one. The trade-off is safety: privacy without ID checks sits uneasily with Apple's new 18+ rating for dating apps and with pending litigation, and fast growth on that model brings more scrutiny.

Sources: Fast Company: How Pure became a Gen Z hit, November 5, 2026 · Pure: $100M revenue announcement (Business Wire), January 30, 2026

## Sources

- [Fast Company: How Pure became a Gen Z hit, November 5, 2026](https://www.fastcompany.com/91634341/pure-sex-positive-nsfw-dating-app-gen-z-hit), Fastcompany
- [Pure: $100M revenue announcement (Business Wire), January 30, 2026](https://www.businesswire.com/news/home/20260130194654/en/Dating-App-PURE-Hits-$100M-Revenue-with-95-User-Growth-While-Industry-Giants-Contract), Businesswire

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