Tawkify
Tawkify is a human-powered matchmaking service that conducts surveys on dating trends relevant to online dating operators.
Maintained by the High Intent newsroom. Last updated July 31, 2026. Led by founder and CEO Bill Alena, backed by a team of industry experts with over 100 years of online dating experience between them.
Tawkify: key facts
- Type
- Other
- Website
- tawkify.com
What Tawkify does
Tawkify is a personalized matchmaking service. The company employs human matchmakers to facilitate introductions between clients. Its business model focuses on a curated, high-touch approach to dating, contrasting with the self-service model of most online dating applications. Tawkify has conducted surveys examining various aspects of dating behavior and preferences among singles and partnered individuals. These surveys have provided insights into user behaviors such as scheduled intimacy, age-gap preferences, and "future faking" within dating contexts. The findings from these surveys are relevant to online dating operators, as they highlight potential gaps in existing dating app features and user experience design. The company's research suggests areas where traditional dating apps may not fully address user needs or may inadvertently encourage certain behaviors.
What operators should know
- 01Tawkify highlights a product gap in dating apps regarding relationship maintenance tools.
- 02Their research indicates dating apps often ignore significant age-gap dating preferences.
- 03Tawkify identified 'future faking' and its negative impact on user trust.
- 04Their surveys offer insights into user behaviors not addressed by current app architecture.
Questions operators ask about Tawkify
'Future faking' is a behavior where singles use premature commitment talk to retain matches, as identified by a Tawkify survey. This can be incentivized by platform designs that reward speed and displayed investment. It impacts trust and can degrade match quality for users.
Tawkify: timeline
- 44% of Partnered Americans Schedule Sex. Apps Aren't Building It.
A Tawkify survey reveals 44% of partnered Americans schedule sex, with higher rates among younger generations and parents. This indicates a significant product gap for dating apps, which currently focus on initial matches rather than relationship maintenance. Operators should consider building tools to support established couples in intentional relationship management, as this behavior is becoming mainstream among key user cohorts.
- 100,000 Matchmaking Clients Reveal the Age-Gap Divide Apps Ignore
A 2024 survey of 98,798 matchmaking clients by Tawkify reveals a persistent and significant age-gap asymmetry in dating preferences that apps largely ignore. Men date younger at nearly twice the rate they date older, and women mirror this precisely in reverse. This fundamental structural feature of the market, not a user base bug, creates product architecture problems for platforms using age filters, impacting who sees whom and reducing match rates.
- 40% of Singles Admit Future Faking. Your Architecture Taught It.
A Tawkify survey reveals 40% of singles admit to "future faking," using premature commitment talk to retain matches. This behavior is incentivized by platform designs that reward speed and displayed investment. Operators should note the disproportionate impact on women's trust and retention, as this can lead to a shrinking female user base and degraded match quality over time, impacting long-term growth.
Our coverage of Tawkify
3 stories
44% of Partnered Americans Schedule Sex. Apps Aren't Building It.A Tawkify survey reveals 44% of partnered Americans schedule sex, with higher rates among younger generations and parents. This indicates a significant product gap for dating apps, which currently focus on initial matches rather than relationship maintenance. Operators should consider building tools to support established couples in intentional relationship management, as this behavior is becoming mainstream among key user cohorts.
100,000 Matchmaking Clients Reveal the Age-Gap Divide Apps IgnoreA 2024 survey of 98,798 matchmaking clients by Tawkify reveals a persistent and significant age-gap asymmetry in dating preferences that apps largely ignore. Men date younger at nearly twice the rate they date older, and women mirror this precisely in reverse. This fundamental structural feature of the market, not a user base bug, creates product architecture problems for platforms using age filters, impacting who sees whom and reducing match rates.
40% of Singles Admit Future Faking. Your Architecture Taught It.A Tawkify survey reveals 40% of singles admit to "future faking," using premature commitment talk to retain matches. This behavior is incentivized by platform designs that reward speed and displayed investment. Operators should note the disproportionate impact on women's trust and retention, as this can lead to a shrinking female user base and degraded match quality over time, impacting long-term growth.
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