Fixing the leaky funnel (The retention playbook)
We send it back personally, no list, no drip.
High Intent Services
Take the advice. Or hand us the whole department.
You know the pain. Acquisition costs that keep climbing, retention that leaks, a paywall that underperforms, app stores that move the goalposts. We have fixed every one of these before, as the C-level operators who took dating businesses from $0 to $350M+. So take our advice. Borrow one of our executives. Or hand us the whole function and we will run it: acquisition, development, retention, support, for a service management fee. Bill and the team have over 100 years of online dating experience between them, and nobody else offering this has actually run a dating business.
- $0→$350M
- built as operators
- 3
- ways to engage
- 16
- practice areas
How we engage
Three ways in. One standard: we do the work.
Generalist consultants learn your model on your budget, hand you a deck, and leave. Every engagement here ends in delivery. The only question is how much of it you want us to own.
01Consult
A CRO and CMO on your team
Operator-grade advice with delivery attached: a world-class CRO and CMO on your team, for the price of a consultant. We diagnose, recommend, and build it with you.
02Embed
A fractional executive
An interim CRO or CMO steps in and runs the function inside your company. They own the number, manage the team, and report like an executive. Not advice. Accountability.
03Run
A managed department
Full outsourcing. We become your marketing team, your dev team, your support operation. An entire function of your business, run by High Intent for a service management fee.
Managed services
The departments we'll run for you.
Every dating business needs all of these. Almost no dating business can afford to staff all of them well. Hand us the ones you don't want to build. Each one is run by people who have run it before, at scale, with their own P&L on the line.
01
Acquisition and marketing
Your full marketing department, run from the operator seat: creative, targeting, placement, attribution, optimization. The same team that buys media for our own brands every week.
See also:Attribution, Registration path
Read the playbook
02
Development and product
Your engineering and product function, supplied. Features, modules, native apps, and roadmap delivery, shipped against the numbers, not the deck.
Read the playbook
03
Retention and CRM
Lifecycle operated, not just designed. Onboarding, re-engagement, and win-back, built into your stack and run continuously by people who own the retention number.
See also:Unit economics
Read the playbook
04
Customer service and moderation
The support and trust and safety operation that protects our own brands, available to yours. Fully staffed, fully managed, on the same playbook.
Read the playbook
05
Payments and fraud ops
Routing, vendors, fraud rules, and chargeback management, run day to day. Processor relationships that hold, currently keeping chargebacks under 2%.
See also:Compliance and platform policy
Read the playbook
06
Monetization ops
Paywall, pricing, packaging, and the a la carte economy. Tested and tuned every week against cohort revenue, not set and forgotten.
See also:Paywall
Read the playbook
07
App store management
The day to day on Google Play, and the work with Apple. Listings, review, compliance, releases, all managed by the same operators who run our own store presence.
See also:Compliance and platform policy
Read the playbook
08
SEO and social
Run entirely for you, or alongside your team, in the same tools we use for our own brands. Built for sustained intent, not vanity traffic.
See also:Growing without a raise
Read the playbook
"One management fee per function, agreed up front. No day rates ticking while we learn your model, no land-and-expand. And if a department isn't performing, you'll hear it from us first."
The full practice menu
Sixteen areas. Every one hands-on.
Each practice is available as consulting, as a fractional embed, or as part of a managed department. Not recommendations. Delivery. Click any practice for the full breakdown.
Growth & acquisition
Theme 01- 01
Marketing
We become your full marketing team: creative, targeting, ad placement, optimization.
- 02
Attribution
Recommend and build the models that prove your ad spend is working.
- 03
Registration path
Work with your dev team, place pixels, test dozens of paths, find the most efficient one for your platform.
- 04
Retention, lifecycle & CRM
Onboarding, re-engagement, and win-back flows, plus the stack to run them.
- 05
LTV & unit economics
Cohort CAC, LTV, and payback by channel. The numbers a board would ask for.
- 06
Growth without a raise
Build a path to growth and profitability that does not depend on raising. If a raise or sale is right, link to Capital.
Product & matching
Theme 02- 01
Features
Recommend features for your specific audience, then build them or supply modules you can add.
- 02
Matching & recommendations
Audit and tune the match engine and the discovery feed.
- 03
Marketplace liquidity & ratios
Supply and demand, gender ratio, geographic density, seeding, so matches actually happen.
- 04
Apps
Build your apps, work to get them listed, and manage the day to day on Google Play and with Apple.
Money & trust
Theme 03- 01
Monetization
Subscription, credits, pricing, packaging, tuned to your audience and margin math.
- 02
Paywall, packaging & a la carte
Paywall placement, price testing, and the credits, boost, and super-like economy.
- 03
Trust & safety, fraud, chargebacks
Tune moderation and fraud rules, select vendors, rework payment routing to cut chargebacks.
- 04
Compliance & platform policy
Age verification, data privacy, App Store and Google Play review.
Operators & stack
Theme 04Free resources
The best-practice decks are free. Yes, really.
We give away the playbooks because the deck is our competitors' entire product, and it isn't ours. Take them, run them yourself. When you want the people who wrote them running the department, you know where we are.
Pricing & packaging that holds (The paywall playbook)
We send it back personally, no list, no drip.
Making matches happen (The liquidity playbook)
We send it back personally, no list, no drip.
FAQ
Honest answers, before you ask.
Consulting means we advise and deliver alongside your team. Managed services means we take over an entire function (acquisition, development, retention, support, payments) and run it day to day. Same people, different amount of ownership.
High Intent Services
Put operators in your corner. Or in your org chart.
Tell us what's not working: acquisition, retention, monetization, payments, the app stores. We'll tell you what we'd do. Then we'll do it, or run it.
We reply personally. No list, no newsletter, just a direct conversation.