The newsroom for the people building the dating industry.
PlatformsGrindr Takes Its Bus Across Europe Because the App Isn't EnoughGrindr's (GRND) "Bussy" vehicle will tour five European cities during Pride season 2026: London, Cannes, Amsterdam, Brighton, and Madrid. The "Global Gayborhood" activation at Mighty Hoopla 2026 inclu…
PlatformsTinder Borrows Diesel's Queer Cred for Pride Instead of BuildingTinder and Diesel have launched a 17-piece Pride 2026 capsule collection reworking Diesel's "For Successful Living" tagline to "For Successful Loving," with each company donating $100,000 to Outright…
PlatformsBLK Hands Out Gas Cards as the Core Model Stops Working77.6% of BLK users report financial stress around dating; 86% of US singles have cut back or stopped dating due to money concerns. Match Group (MTCH) reported a 5% decline in paying users across its e…
PlatformsSURF Partners With the WSL. Brand Exposure Won't Build Density.SURF has become the official dating app partner for the World Surf League's US Open in Huntington Beach, running 25 July to 2 August 2025, the WSL's first-ever official dating app partnership. SURF us…
PlatformsTinder's Pickleball Events Don't Need Tinder. That's the Problem.Tinder is hosting in-person events across Los Angeles including pickleball matches, art classes, and silent discos under CEO Spencer Rascoff A pickleball event near Santa Monica State Beach reached fu…
PlatformsTinder's Astrology Mode Papers Over a Structural Engagement GapTinder Canada's Astrology Mode campaign generated over 770,000 influencer impressions and more than 24,000 engagements in its initial wave across eight Canadian creators. The rollout expanded from mod…
Platforms79% of Gen Z Avoids Dating Apps. That's a Product Problem.79% of US Gen Z respondents, including college students, reported avoiding regular use of dating apps, per a 2023 Axios study. Match Group (MTCH) reported 15.9 million paying users in Q3 2024, down sl…
PlatformsHinge Bets Honesty Converts Gen Z Better Than AspirationHinge's "Can't Believe We Met on Hinge" campaign features seven real couples discussing emotional exhaustion and near-abandonment of the app before matching Gen Z reportedly makes up more than half of…
PlatformsTantan Moves to Singapore and Calls It a Rebrand. It's an Exit.Tantan, acquired by Momo for $735M in 2018 , has relocated its global headquarters from China to Singapore and launched a rebrand on 14 May 2025. The new positioning targets "intentional casual dating…
Platforms47% of Gen Z Picks Book Clubs Over Dating Apps. Now What?47% of Gen Z say they would prefer to meet a romantic partner at a book club than on a dating app, per ThriftBooks/Talker Research. 78-79% of Gen Z dating app users report burnout, citing lack of mean…
PlatformsHinge's Signals Badge Rewards Behavior, Not OutcomesHinge's new 'Signals' badge marks users who send personalized messages, confirm dates, and sustain platform activity. It cannot be purchased. Match Group (MTCH) reported year-over-year revenue decline…
PlatformsTinder Bets Its Future on a Biometric Partner Two Nations BannedMatch Group (MTCH) has partnered with World, Sam Altman's biometric scanning company, to offer iris-scanning verification on Tinder. World has faced a regulatory suspension in Spain, an outright ban i…
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