The newsroom for the people building the dating industry.
The DataMSU Study Puts Hinge and Bumble's Scarcity Logic on TrialMichigan State University study of 535 participants found users shown 31 profiles reported stronger commitment intentions than those shown only 6 The finding directly challenges the choice overload th…
The DataFeeld's Reflections Tool Moves Users. The Data Doesn't Prove It Works.1,112 Feeld members completed the platform's "Reflections" tool, 165 structured prompts about desires and boundaries. 67% reported increased interest in discussing their wants and desires after comple…
The Data40% of Singles Admit Future Faking. Your Architecture Taught It.92% of dating app users report experiencing "future faking", premature commitment talk that disappears, per a Tawkify survey of 1,023 singles. 40% of those same respondents admit to using future-orien…
The Data14% Now Choose Sexting Over Sex. Dating Apps Built the On-Ramp.14% of adults now choose sexting over physical sex even when in-person intimacy is available. 83% consider sexting outside an exclusive relationship to be cheating, yet 24% do it anyway. 49% find digi…
The DataManual Vetting Works at 3,000 Members. Does It Work at 300,000?47% of British dating app users believe the apps do not work for them; 54% admit to using AI to enhance or alter their profiles, per Sumsub data. Geek Meet Club founder Dennie Smith personally reviews…
The Data51% of Indian Daters Are Replacing Ghosting. Apps Aren't Ready.51% of Indian dating app users aged 23-35 now favor "soft exits" over ghosting, according to a survey of 9,347 daters across Tier 1, 2, and 3 cities. 48% actively practice "kind rejection" by progress…
The DataGen Z Says It Wants Authentic Dating. The Business Model Disagrees.64% of young singles say emotional honesty is what dating needs most; 73% report feeling a stronger connection when they can be fully themselves. Both Match Group (MTCH) and Bumble (BMBL) have seen su…
The DataMen Pay £40 a Date, Women £8. That Gap Is the Industry's Risk.Men on major dating platforms pay up to £40 per date, five times what women pay for the same subscription tier, per analytics firm PlayersTime. Male users average 5 dates annually versus 27 for women;…
The DataDating.com Says 30% Would Marry Unmet. Build on Your Own Data.30% of adults surveyed say they would consider marrying someone they've never met in person, per new Dating.com research of 1,000 respondents. 60% believe virtual intimacy can be as fulfilling as phys…
The DataThe $189 Date Is Pricing Half of America Out of the Dating MarketThe average cost of a US date hit $189 in 2026, up 12.5% from $168 the year before, according to Bank of Montreal's Real Financial Progress Index. 47% of single Americans now say dating is no longer f…
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