The newsroom for the people building the dating industry.
ProductChispa Bets on Football Heartbreak With 'Lucky Losers'Match Group's (MTCH) Chispa app launched a 'Lucky Losers' campaign targeting Latino singles around football tournament eliminations. Chispa's own survey claims 97.4% of single Latino football fans wou…
ProductDating Apps Optimized for the Wrong Thing and Got an Identity CrisisIndian media reports claim Gen Z are using Hinge for job-hunting and LinkedIn for dating. No platform data, no usage statistics, and no confirmation from either company supports these claims. Match Gr…
PolicyThe UK's Under-16 Ban Is a Dry Run for Dating Age ChecksThe UK government's proposed ban on social media for under-16s covers TikTok, Instagram, Snapchat, YouTube, Facebook, X, livestreaming services, and gaming platforms with communication features, legis…
PlatformsDerek Chadwick's Goose Has 12,500 Followers and No Vetting RulesDerek Chadwick is launching Goose, an application-only gay dating platform that positions itself against hookup-focused apps like Grindr (GRND) and Sniffies. The Goose Instagram account has accumulate…
PlatformsBumble Launches a YouTube Show as Payers Drop 23%. Fix the Product.Bumble's (BMBL) paying users declined 23.1% year-on-year in Q1 2025, with total revenue falling 14.1%. Revenue from the flagship Bumble app specifically dropped 14.4% to $172.7M in the quarter. The co…
PeopleTinder Hires Duolingo's Owl Marketer. Wrong Problem.Tinder revenue fell 5% year-over-year in Q3 2024 amid mounting user complaints about monetization and match quality. Match Group (MTCH) shares have fallen roughly 45% from their 2021 peak as growth st…
The DataThree Day Rule's Single-Mother Surge Is One Dataset, Not a TrendSingle mothers now make up 21.5% of Three Day Rule's membership, up from 19.8% year-over-year, a 1.7 percentage point increase. The premium matchmaking service reports a 23% rise in single mother sign…
The Data100,000 Matchmaking Clients Reveal the Age-Gap Divide Apps IgnoreUS men will date partners an average of 14.7 years younger but only 8.76 years older; women accept 14.12 years older but just 7.14 years younger, a near-mirror asymmetry across nearly 100,000 matchmak…
PlatformsMatch Group Kills Archer, Then Puts $100M Into SniffiesMatch Group is shutting down Archer, its gay dating app, on June 17, just three years after launch Archer recorded only 685,000 downloads in its first year versus Grindr's (GRND) roughly 10 million in…
The DataQuackQuack's 60% Archetype Adoption Rate Is a Product Gap, Not a Trend60% of 10,384 QuackQuack users now use personality labels like "Golden Retriever Energy" and "Black Cat Energy" as matching criteria. 43% of users aged 25-35 say these TikTok-born archetypes influence…
PlatformsTrue for Two Launches Marriage-First With No Features to Back ItTrue for Two launched nationwide in the US this month after a test in Dallas, positioning itself as a marriage-focused dating platform with no disclosed product features to enforce that intent. Match…
The Data87% With Gym Crushes Never Act. Dating Apps Ignore the Opening.36% of Dutch singles have developed a crush on someone at the gym, rising to 61% among Gen Z, yet 87% have never acted on their attraction, citing fear of rejection and lack of confidence. Over 70% of…
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