Ipsos iris
Ipsos iris measures online audience behavior for publishers and advertisers, offering granular data relevant to dating app market analysis.
Maintained by the High Intent newsroom. Last updated July 31, 2026. Led by founder and CEO Bill Alena, backed by a team of industry experts with over 100 years of online dating experience between them.
Ipsos iris: key facts
- Website
- ipsos.com
What Ipsos iris does
Ipsos iris is the official online audience measurement standard in the UK. It delivers data on website and app usage, providing insights into audience demographics and engagement patterns. This system tracks online behavior across multiple devices, offering a comprehensive view of digital consumption. The data gathered by Ipsos iris is utilized by the advertising industry and content providers to understand market trends and audience reach. Its measurements include details on user numbers and time spent on platforms, which can inform strategies for dating app development and marketing. The service provides consistent, comparable data that helps in assessing competitive landscapes and identifying growth opportunities within the digital space. Ipsos iris is commissioned by UKOM.
Questions operators ask about Ipsos iris
Ipsos iris provides data on online audience behavior, including website and app usage, demographics, and engagement metrics. This allows for detailed analysis of user habits and preferences across various digital platforms, which is valuable for understanding market dynamics.
Also mentioned with Ipsos iris
- Carolina BandinelliPerson · 1 shared story
- HingeCompany · 1 shared story
- Jackie JantosPerson · 1 shared story
- Match GroupCompany · 1 shared story
- TinderCompany · 1 shared story
Our coverage of Ipsos iris
1 story
Hinge Uses AI to Boost Gen Z Confidence: What Founders Need to KnowHinge is leveraging AI to address Gen Z's lack of social confidence in dating, offering tools for conversation prompts and profile suggestions. This strategy has contributed to Hinge's UK user base growing to 1.5 million adults by May 2025, matching Tinder's audience. Dating app founders should consider how AI can boost user engagement and address confidence gaps, but also consider the broader implications of AI reliance on social skill development.
Also in this storyHingeMatch GroupTinderJackie JantosCarolina Bandinelli
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