Why is the Marquette Law School Poll relevant to dating app founders?

The poll's findings indicate a large segment of the single population is not engaging with dating apps. This data can inform founders about the importance of considering offline strategies and understanding the preferences of non-app users to expand their market reach.

Does the Marquette Law School Poll track dating app usage specifically?

The poll has reported on the percentage of single adults who do not use dating apps. While not exclusively focused on app usage metrics, it provides context on the broader dating landscape and the penetration of online dating platforms among the general population.

Company

Marquette Law School Poll

The Marquette Law School Poll provides insights into dating behaviors and preferences, useful for dating operators to understand market trends.

Maintained by the High Intent newsroom. Last updated July 31, 2026. Led by founder and CEO Bill Alena, backed by a team of industry experts with over 100 years of online dating experience between them.

Marquette Law School Poll: key facts

Type: Media
Headquarters: Milwaukee, United States
Ownership: Subsidiary
Parent company: Marquette University
Website: law.marquette.edu
X: @MU_Poll

What Marquette Law School Poll does

The Marquette Law School Poll is a public opinion survey conducted by Marquette University Law School. Known for its work in political polling, the institution also conducts surveys that touch on social trends. Findings from the Marquette Law School Poll have indicated that a substantial portion of adults are not currently dating, and many single individuals do not utilize dating applications. This research provides insights into broader societal engagement with dating, highlighting preferences for traditional, in-person interactions. The poll's findings can inform strategies for dating operators aiming to reach potential users who are not engaged with digital platforms. Understanding these market segments is crucial for expanding reach beyond current app users.

What operators should know

01Many singles prefer traditional dating over dating apps.
02A large inactive market exists outside of online dating.
03Operators should consider integrating offline engagement strategies.
04Generational trends show declining trust and increased phone use.

Questions operators ask about Marquette Law School Poll

The Marquette Law School Poll has shown that a significant percentage of adults are not dating, and many single adults do not use dating apps. This suggests a preference for traditional dating methods and a potential market for offline engagement strategies in the dating industry.

Our coverage of Marquette Law School Poll

1 story

Marquette Poll Shows Dating Apps Lag Behind In-Person Dates: Founders Should Focus on Offline Engagement
A Marquette Law School Poll found 49% of adults are not dating, and 70% of single adults do not use dating apps. This indicates a large inactive market prefers traditional dating methods. Operators should consider integrating offline engagement strategies to reach singles not on apps, especially given the generational decline in trust and increased phone use during social interactions.
July 8, 2026

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