Ipsos
Ipsos is a global market research company providing data and insights relevant to dating operators' market understanding.
Maintained by the High Intent newsroom. Last updated July 31, 2026. Led by founder and CEO Bill Alena, backed by a team of industry experts with over 100 years of online dating experience between them.
Ipsos: key facts
What Ipsos does
Ipsos is a multinational market research and consulting firm headquartered in Paris, France. Founded in 1975, it conducts surveys, studies, and analyses across various sectors, including consumer trends and social behaviors. The company's research often explores emerging digital trends and their impact on user engagement and market dynamics. Ipsos collaborates with businesses to provide data-driven insights that can inform strategy and product development. Its studies can highlight evolving user preferences, such as the adoption of AI for intimacy, and geographic market expansions.
For dating operators, Ipsos research provides valuable intelligence on user behavior, technology adoption, and market shifts, helping companies understand changing customer needs and identify new opportunities in areas like digital intimacy and AI integration. Ipsos operates globally, serving clients in numerous countries.
What operators should know
- 01Ipsos provides market research on consumer trends and digital behavior.
- 02Their studies can reveal user adoption of new technologies like AI for intimacy.
- 03Ipsos research can identify expanding markets beyond major metropolitan areas.
- 04Data from Ipsos helps dating operators understand evolving user needs.
Questions operators ask about Ipsos
Ipsos data can inform dating app development by revealing user preferences for new features, such as AI-driven intimacy tools or privacy considerations. Their research on digital trends and social behaviors helps developers tailor products to evolving market demands, potentially increasing user engagement and satisfaction. This insight aids strategic product roadmapping.
Ipsos: timeline
- Gleeden-Ipsos Data Shows AI Adoption in Tier 2 Cities, Expanding India's Digital Intimacy Market
A Gleeden-Ipsos study shows increased AI adoption for intimate conversations in India's Tier 2 cities, with 62% in Visakhapatnam using AI for sexual health. This indicates a market expansion beyond major metros for dating and intimacy businesses, driven by AI's anonymity and non-judgmental nature. Founders should note these changing user behaviors regarding digital intimacy.
- Gleeden Leverages AI for Intimacy Guidance, Boosting User Engagement
Gleeden's survey in India found 66% of users leveraged AI for sexual health and personal intimacy guidance, driven by privacy and non-judgmental responses. This indicates a user base prioritizing discretion for sensitive topics, offering dating operators a model for integrating AI features that cater to privacy and support personal development, potentially boosting engagement.
- Hinge Brings Its $2.3M Program to France, No Proof It Works
Hinge expanded its "One More Hour" program to France, committing up to $200,000 for Gen Z loneliness initiatives while deploying $2.3M globally since 2024. While positioning Hinge as a brand that supports real-world connections, independent impact data on the program's effectiveness or its influence on user behavior and app engagement has not been published, leaving its true commercial value unproven.
Our coverage of Ipsos
3 stories
Gleeden-Ipsos Data Shows AI Adoption in Tier 2 Cities, Expanding India's Digital Intimacy MarketA Gleeden-Ipsos study shows increased AI adoption for intimate conversations in India's Tier 2 cities, with 62% in Visakhapatnam using AI for sexual health. This indicates a market expansion beyond major metros for dating and intimacy businesses, driven by AI's anonymity and non-judgmental nature. Founders should note these changing user behaviors regarding digital intimacy.
Gleeden Leverages AI for Intimacy Guidance, Boosting User EngagementGleeden's survey in India found 66% of users leveraged AI for sexual health and personal intimacy guidance, driven by privacy and non-judgmental responses. This indicates a user base prioritizing discretion for sensitive topics, offering dating operators a model for integrating AI features that cater to privacy and support personal development, potentially boosting engagement.
Hinge Brings Its $2.3M Program to France, No Proof It WorksHinge expanded its "One More Hour" program to France, committing up to $200,000 for Gen Z loneliness initiatives while deploying $2.3M globally since 2024. While positioning Hinge as a brand that supports real-world connections, independent impact data on the program's effectiveness or its influence on user behavior and app engagement has not been published, leaving its true commercial value unproven.
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