Nanyang Technological University

Nanyang Technological University (NTU) is a public research university in Singapore. The university has conducted research relevant to the online dating industry, specifically examining methods to improve user experience and match quality. One study involved an Indian matrimonial platform that implemented a "gender gating" strategy. This approach aimed to address gender imbalance by filtering which male users could view female profiles based on specific criteria such as education and age. The research indicated that this gender gating led to a 6% reduction in message overload for women. Furthermore, the study reported a 72% increase in overall match efficacy. This suggests that strategic filtering can be a valuable tool for dating operators to enhance user engagement and improve match quality, especially in markets with significant gender imbalances, without relying on complex algorithmic solutions.