Struck
Struck is a dating app notable for its astrology-based matching, addressing user engagement through a niche, personalized approach.
Maintained by the High Intent newsroom. Last updated July 31, 2026. Led by founder and CEO Bill Alena, backed by a team of industry experts with over 100 years of online dating experience between them.
What Struck does
Struck is a dating application that utilizes astrological compatibility to match users. The app requires users to input their birth information to generate a detailed astrological chart. This chart then informs the matching algorithm, suggesting potential partners based on astrological aspects and synastry. The app's approach focuses on providing a personalized and insight-driven matching experience. It aims to foster deeper connections by aligning users based on a shared belief system or interest in astrology. Struck represents a niche strategy within the dating app market, differentiating itself through its core mechanism of compatibility. Struck's model suggests a response to challenges faced by broader dating platforms, such as maintaining user engagement and improving match quality. By integrating astrological insights, it attempts to move beyond superficial swiping to encourage more meaningful interactions among its user base.
Questions operators ask about Struck
Struck differentiates itself by using astrological compatibility as its primary matching mechanism. Users provide birth information, which generates charts to inform partner suggestions. This approach aims to create more personalized and potentially deeper connections than traditional swiping apps.
Our coverage of Struck
1 story
Tinder's Astrology Mode Papers Over a Structural Engagement GapTinder quickly rolled out an Astrology Mode, generating significant social media impressions and engagements, signaling an urgent response to slowing payer growth and sustained pressure on average revenue per user. This move attempts to address user drop-off after initial messages but highlights Tinder's ongoing strategy of adding surface-level features rather than making structural changes to improve engagement and match quality.
Have a tip, a correction, or a pitch?
We're the people who write and edit this newsroom. Write to us directly, we reply within one business day.
Sources are protected. We reply personally.