Company

Udaan

Udaan is an Indian B2B e-commerce platform, providing a network for manufacturers, traders, and retailers in various categories.

Maintained by the High Intent newsroom. Last updated July 31, 2026. Led by founder and CEO Bill Alena, backed by a team of industry experts with over 100 years of online dating experience between them.

Udaan: key facts

Website
udaan.com

What Udaan does

Udaan is an Indian business-to-business (B2B) e-commerce platform that was founded in 2016. It operates as a network connecting manufacturers, traders, and retailers across multiple categories, including electronics, apparel, and food. The platform facilitates transactions, logistics, and payments for small and medium-sized businesses in India. Udaan aims to digitize and streamline the supply chain for these businesses, offering a comprehensive solution for sourcing, selling, and managing operations. The company provides services such as credit facilities and supply chain management tools to its users. Udaan has established itself as a significant player in the Indian B2B e-commerce market, serving a diverse range of industries. It focuses on enabling businesses to scale their operations and reach a broader market through its technology platform.

Questions operators ask about Udaan

Udaan offers a range of services including product sourcing from manufacturers and traders, sales channels for retailers, logistics support, and payment solutions. It also provides credit facilities to eligible small and medium-sized businesses to facilitate their trade and operations on the platform.

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