Why did Hinge introduce the 'Friend's Take' feature?

Hinge introduced Friend's Take to address the user struggle with creating authentic profiles. Research showed many users want help with profile creation but do not actively seek it. The feature provides social validation, enhancing profile genuineness and user engagement.

How does 'Friend's Take' impact profile authenticity?

Friend's Take impacts profile authenticity by allowing trusted friends to provide endorsements and insights on a user's profile. This external validation helps users present a more true-to-life self, potentially increasing trust and connection among prospective matches on the platform.

Person

Ben Celebicic

Ben Celebicic is the Product Manager at Hinge, overseeing the Friend's Take feature designed to enhance profile authenticity.

Maintained by the High Intent newsroom. Last updated July 31, 2026. Led by founder and CEO Bill Alena, backed by a team of industry experts with over 100 years of online dating experience between them.

Ben Celebicic: key facts

Role: Product Manager
Company: Hinge
Focus: Product Management, User Experience, Authenticity Features
Website: hinge.co

Who Ben Celebicic is

Ben Celebicic serves as the Senior Vice President of Product at Hinge. In this role, he oversees the product development and strategic roadmap for the dating application. His work includes the introduction of new features aimed at improving user experience and profile authenticity. A notable initiative under his product leadership at Hinge is Friend's Take. This feature, launched globally, enables Hinge users to invite non-Hinge users to contribute content to their dating profiles. Celebicic's contributions focus on addressing challenges users face in creating genuine and engaging profiles, understanding that many users desire assistance in this area. His efforts reflect a strategic approach to product development that incorporates social validation within the dating app experience.

What operators should know

01Ben Celebicic is a Product Manager at Hinge.
02He managed the 'Friend's Take' feature launch.
03'Friend's Take' boosts profile authenticity.
04The feature allows friends to add to user profiles.
05It addresses user needs for profile help.

Questions operators ask about Ben Celebicic

Friend's Take allows Hinge users to invite friends to add content to their dating profiles. Friends can contribute without needing their own Hinge account. This feature aims to make user profiles more authentic and help users who struggle with self-description.

Our coverage of Ben Celebicic

1 story

Hinge Introduces Friend's Take to Enhance Profile Authenticity
Hinge launched Friend's Take globally on July 15, 2026, allowing users to invite friends to add content to their profiles without needing a Hinge account. This feature addresses the common user struggle of creating authentic profiles, as 71% of users want help but only 46% seek it. For operators, this indicates a strategic move towards socially-validated profiles to enhance authenticity and user engagement.
July 16, 2026

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