Julie Nguyen
Julie Nguyen works on user research and marketing for Hily, where her surveys uncover user behavior and inform product strategy.
Maintained by the High Intent newsroom. Last updated July 31, 2026. Led by founder and CEO Bill Alena, backed by a team of industry experts with over 100 years of online dating experience between them.
Julie Nguyen: key facts
- Company
- Hily
- Focus
- user research, marketing, user behavior, product strategy
Who Julie Nguyen is
Julie Nguyen is the Head of Marketing at Hily. Her role involves understanding user behavior and market trends within the online dating industry. Recent surveys conducted by Hily under her oversight highlight user perceptions of artificial intelligence in dating. One survey indicated that a significant portion of Hily's user base is already using AI for dating profiles or communication, despite expressed concerns about authenticity. This presents a challenge and opportunity for dating app operators. Nguyen also contributed to research on the impact of pet ownership on dating. This work revealed a strong connection between pet owners and their animals, suggesting that mainstream dating apps may not adequately address this compatibility factor. Her insights help shape Hily's strategic positioning in the competitive dating app market.
What operators should know
- 01Hily conducts user surveys to understand dating app user behavior.
- 02User research reveals how AI use contradicts user perceptions of authenticity.
- 03Pet ownership is a significant, often overlooked, compatibility factor.
- 04Operators should consider pet ownership as a fundamental filter.
- 05Insights from user research inform Hily's product and marketing strategy.
Questions operators ask about Julie Nguyen
User research is crucial for dating apps as it reveals actual user behaviors and preferences. This data helps operators understand market needs, identify compatibility factors, and develop features that resonate with their target audience, ultimately improving user satisfaction and retention.
How Julie Nguyen connects
- Works at
- Hily
Julie Nguyen: timeline
- Hily Bets Against AI While 52% of Its Own Users Are Already Using It
Hily's survey found 74% of Millennials believe AI makes dating less authentic, yet 52% of users are already using AI for bios or conversation starters. Hily is positioning itself as an anti-AI alternative to Match Group and Bumble, who are integrating AI. This creates a market tension where user behavior contradicts stated preferences, forcing dating app operators to decide if an anti-AI stance is a viable product strategy or just a marketing angle.
- 75% of Pet Owners Won't Rehome. Apps Treat Pets as Decor.
A new survey reveals 75% of pet owners prioritize their pets over romantic partners, while 78% of allergic daters would take daily medication to date a pet owner. This creates a significant, unaddressed compatibility issue on mainstream dating apps. Operators should integrate pet ownership as a fundamental compatibility filter, not just a preference, to improve match quality for a large user base.
Our coverage of Julie Nguyen
2 stories
Hily Bets Against AI While 52% of Its Own Users Are Already Using ItHily's survey found 74% of Millennials believe AI makes dating less authentic, yet 52% of users are already using AI for bios or conversation starters. Hily is positioning itself as an anti-AI alternative to Match Group and Bumble, who are integrating AI. This creates a market tension where user behavior contradicts stated preferences, forcing dating app operators to decide if an anti-AI stance is a viable product strategy or just a marketing angle.
75% of Pet Owners Won't Rehome. Apps Treat Pets as Decor.A new survey reveals 75% of pet owners prioritize their pets over romantic partners, while 78% of allergic daters would take daily medication to date a pet owner. This creates a significant, unaddressed compatibility issue on mainstream dating apps. Operators should integrate pet ownership as a fundamental compatibility filter, not just a preference, to improve match quality for a large user base.
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