What is Hily's strategy regarding AI under Pivtorak's leadership?

Hily, under Pivtorak, is adopting an anti-AI stance, aiming to differentiate itself from competitors by not integrating AI into its core services. This strategy acknowledges user concerns about AI's impact on authenticity in dating interactions.

How does Hily's user behavior around AI affect its strategy?

Hily's user data indicates that a notable percentage of its users are already employing AI for dating-related tasks despite the company's anti-AI positioning. This creates a market tension for Hily's strategic and product development decisions.

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Liubomyr Pivtorak

Liubomyr Pivtorak is the CEO of Hily, a dating app navigating user AI adoption while positioning itself as an anti-AI platform.

Maintained by the High Intent newsroom. Last updated July 31, 2026. Led by founder and CEO Bill Alena, backed by a team of industry experts with over 100 years of online dating experience between them.

Who Liubomyr Pivtorak is

Liubomyr Pivtorak serves as the CEO of Hily, a dating application. Under his leadership, Hily has observed user engagement with artificial intelligence, noting that a significant portion of its user base utilizes AI tools. Pivtorak's company has publicly indicated a strategic direction that differentiates itself from some industry counterparts. Hily is positioning itself as a platform that does not integrate AI into its core features, contrasting with other major dating apps that are exploring or implementing AI functionalities. This approach reflects a strategic decision regarding the role of AI within the dating experience. The company's internal data shows a discrepancy between users' stated preferences and their actual use of AI in dating, presenting a challenge for platform operators in defining product strategy and marketing.

Questions operators ask about Liubomyr Pivtorak

Liubomyr Pivtorak is the CEO of Hily, a dating app. His role involves leading the company's strategic direction, including its stance on AI integration, and navigating user trends in the online dating landscape.

Our coverage of Liubomyr Pivtorak

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Hily Bets Against AI While 52% of Its Own Users Are Already Using It
Hily's survey found 74% of Millennials believe AI makes dating less authentic, yet 52% of users are already using AI for bios or conversation starters. Hily is positioning itself as an anti-AI alternative to Match Group and Bumble, who are integrating AI. This creates a market tension where user behavior contradicts stated preferences, forcing dating app operators to decide if an anti-AI stance is a viable product strategy or just a marketing angle.
June 5, 2026

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