Why is HomeToGo relevant to online dating operators?

HomeToGo's pet owner survey revealed significant compatibility insights. The data showed that pets are a major factor for many users, with a high percentage of pet owners prioritizing their animals over partners and allergic daters willing to compromise. This highlights a need for dating apps to better integrate pet-related preferences.

What key findings from HomeToGo's survey impact dating app strategy?

The survey found 75% of pet owners would not rehome their pets, and 78% of allergic daters would take medication for a pet owner. These statistics indicate pet ownership is a critical, often overlooked, compatibility point that dating apps should address to improve match quality for a large user segment.

Company

HomeToGo

HomeToGo is a vacation rental metasearch engine and marketplace; its survey highlighted critical pet-related compatibility gaps in online dating.

Maintained by the High Intent newsroom. Last updated July 31, 2026. Led by founder and CEO Bill Alena, backed by a team of industry experts with over 100 years of online dating experience between them.

HomeToGo: key facts

Website: hometogo.com

What HomeToGo does

HomeToGo operates as a marketplace for vacation rentals, offering a search engine that aggregates listings from various providers. The platform allows users to find and compare accommodations for their travel needs. The company conducted a survey exploring the attitudes of pet owners, which revealed significant insights into the role pets play in their lives, including their dating preferences. This survey found that 75% of pet owners would not rehome their pets for a partner. Additionally, it indicated that 78% of daters with pet allergies would consider taking medication daily to date a pet owner. These findings underscore a substantial yet often unaddressed compatibility factor within the online dating landscape, suggesting that pet ownership is a significant element for many individuals seeking romantic relationships.

Questions operators ask about HomeToGo

HomeToGo operates as a metasearch engine and marketplace for vacation rentals. It aggregates listings from numerous partners, allowing users to compare and book various types of accommodation globally, facilitating travel planning for diverse needs.

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Our coverage of HomeToGo

1 story

75% of Pet Owners Won't Rehome. Apps Treat Pets as Decor.
A new survey reveals 75% of pet owners prioritize their pets over romantic partners, while 78% of allergic daters would take daily medication to date a pet owner. This creates a significant, unaddressed compatibility issue on mainstream dating apps. Operators should integrate pet ownership as a fundamental compatibility filter, not just a preference, to improve match quality for a large user base.
June 4, 2026
Also in this storyHily Match Group Hinge Bumble Julie Nguyen

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