Paolo Lorenzoni

Paolo Lorenzoni serves as the Vice President of Northern Europe for Tinder. In this role, he leads the company's operations across several key markets within the region. His responsibilities include overseeing business development, marketing initiatives, and user engagement strategies. Lorenzoni's work at Tinder includes developing partnerships that aim to enhance user experiences and brand visibility. One such initiative involved Tinder's partnership with Formula E for the London E-Prix. This collaboration positioned Tinder as the 'Sparking Connections' partner for the 2026 event. This marks the initial dating app sponsorship in motorsports, reflecting a strategy to engage new audiences. The partnership aims to facilitate real-world connections among users and align Tinder with events that resonate with younger demographics, particularly Gen Z. This strategy indicates a focus on live events to foster offline engagement and reach diverse user segments beyond traditional advertising channels. Lorenzoni contributes to Tinder's approach in leveraging external collaborations to strengthen its brand presence.