The newsroom for the people building the dating industry.
This Week in Dating Business
The Romance Scam Prevention Act Is Now Law. Dating Apps Have Until October 2027.
Match and Grindr Report Next Week. Here Is What to Watch.
States Challenge Character.AI's Sale Process Ahead of October 30 Hearing
Match Group Partners With India's Cybercrime Centre on Romance Scam Warnings
Three Plead Guilty in $9 Million Romance Fraud Case Built on Fake Dating Profiles
The DataHinge Tops the AI Visibility Index. Old PR Is Now Acquisition.Hinge ranks first in 5W Public Relations' Dating App AI Visibility Index 2026, ahead of Tinder despite having a significantly smaller user base. Platforms demonstrating safety transparency scored 2.1…
The DataAshley Madison's India Surge Is a Tier-2 Infrastructure StoryIndia has jumped from eighth to third globally for Ashley Madison membership sign-ups compared to the previous year, per the company's May 2026 data. Kanchipuram, a temple city 70 kilometres from Chen…
The DataThree Day Rule's Single-Mother Surge Is One Dataset, Not a TrendSingle mothers now make up 21.5% of Three Day Rule's membership, up from 19.8% year-over-year, a 1.7 percentage point increase. The premium matchmaking service reports a 23% rise in single mother sign…
The Data100,000 Matchmaking Clients Reveal the Age-Gap Divide Apps IgnoreUS men will date partners an average of 14.7 years younger but only 8.76 years older; women accept 14.12 years older but just 7.14 years younger, a near-mirror asymmetry across nearly 100,000 matchmak…
The DataQuackQuack's 60% Archetype Adoption Rate Is a Product Gap, Not a Trend60% of 10,384 QuackQuack users now use personality labels like "Golden Retriever Energy" and "Black Cat Energy" as matching criteria. 43% of users aged 25-35 say these TikTok-born archetypes influence…
The Data87% With Gym Crushes Never Act. Dating Apps Ignore the Opening.36% of Dutch singles have developed a crush on someone at the gym, rising to 61% among Gen Z, yet 87% have never acted on their attraction, citing fear of rejection and lack of confidence. Over 70% of…
The DataGen Z's Crush Recession Is a Retention Crisis Apps Can't Swipe AwayMatch Group (MTCH) reported Tinder's Paying User count fell 8% year-over-year in Q4 2024 despite ongoing de-gamification efforts. Bumble (BMBL) shares sit 86% below their IPO peak; Hinge grew revenue…
The Data75% of Pet Owners Won't Rehome. Apps Treat Pets as Decor.78% of singles with pet allergies say they would commit to regular medication to keep dating someone they like, versus 75% of pet owners who say they would end the relationship before rehoming their a…
The DataThree Niche Apps Launch as Match Stalls. The Unbundling Is Real.Match Group (MTCH) reported flat year-on-year revenue growth in Q4 2024; Bumble (BMBL) has fallen from $76 at IPO to under $8 per share. Three niche apps launched in April 2025: Howdy for rural single…
The DataGen Z's Political Filters Are Pricing Out a GenerationOnly 14% of UK Gen Z adults (18-24) would date someone with different political views, half the rate of over-65s (28%) and less than half that of Boomers aged 55-64 (33%). Gen Z women show the steepes…
The DataGrindr Says Users Want Authenticity. Its Marketing Budget Disagrees.83% of UK Grindr (GRND) users say they prefer profile photos showing personality over heavily filtered gym selfies, according to a company-commissioned survey released alongside Pride 2026. Grindr sim…
The DataLGBTQ+ Users Treat Sex as Wellness. Apps Still Write Romance.35% of homosexual UK adults use sex for period pain relief, more than double the 16% rate among heterosexual respondents, per a Lovehoney survey of 2,000 UK adults. 40% of bisexual respondents use sex…
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