The newsroom for the people building the dating industry.
The DataAshley Madison's India Surge Is a Tier-2 Infrastructure StoryIndia has jumped from eighth to third globally for Ashley Madison membership sign-ups compared to the previous year, per the company's May 2026 data. Kanchipuram, a temple city 70 kilometres from Chen…
The DataThree Day Rule's Single-Mother Surge Is One Dataset, Not a TrendSingle mothers now make up 21.5% of Three Day Rule's membership, up from 19.8% year-over-year, a 1.7 percentage point increase. The premium matchmaking service reports a 23% rise in single mother sign…
The Data100,000 Matchmaking Clients Reveal the Age-Gap Divide Apps IgnoreUS men will date partners an average of 14.7 years younger but only 8.76 years older; women accept 14.12 years older but just 7.14 years younger, a near-mirror asymmetry across nearly 100,000 matchmak…
The DataQuackQuack's 60% Archetype Adoption Rate Is a Product Gap, Not a Trend60% of 10,384 QuackQuack users now use personality labels like "Golden Retriever Energy" and "Black Cat Energy" as matching criteria. 43% of users aged 25-35 say these TikTok-born archetypes influence…
The Data87% With Gym Crushes Never Act. Dating Apps Ignore the Opening.36% of Dutch singles have developed a crush on someone at the gym, rising to 61% among Gen Z, yet 87% have never acted on their attraction, citing fear of rejection and lack of confidence. Over 70% of…
The DataGen Z's Crush Recession Is a Retention Crisis Apps Can't Swipe AwayMatch Group (MTCH) reported Tinder's Paying User count fell 8% year-over-year in Q4 2024 despite ongoing de-gamification efforts. Bumble (BMBL) shares sit 86% below their IPO peak; Hinge grew revenue…
The DataHinge's LGBTQIA+ Data Exposes a Product Architecture Problem76% of LGBTQIA+ daters report feeling deeply uncertain about the wider world, versus 52% of heterosexual users, per Hinge's survey of 31,000 people. LGBTQIA+ daters are 32% more likely to report high…
The Data75% of Pet Owners Won't Rehome. Apps Treat Pets as Decor.78% of singles with pet allergies say they would commit to regular medication to keep dating someone they like, versus 75% of pet owners who say they would end the relationship before rehoming their a…
The DataThree Niche Apps Launch as Match Stalls. The Unbundling Is Real.Match Group (MTCH) reported flat year-on-year revenue growth in Q4 2024; Bumble (BMBL) has fallen from $76 at IPO to under $8 per share. Three niche apps launched in April 2025: Howdy for rural single…
The DataGen Z's Political Filters Are Pricing Out a GenerationOnly 14% of UK Gen Z adults (18-24) would date someone with different political views, half the rate of over-65s (28%) and less than half that of Boomers aged 55-64 (33%). Gen Z women show the steepes…
The DataGrindr Says Users Want Authenticity. Its Marketing Budget Disagrees.83% of UK Grindr (GRND) users say they prefer profile photos showing personality over heavily filtered gym selfies, according to a company-commissioned survey released alongside Pride 2026. Grindr sim…
The DataLGBTQ+ Users Treat Sex as Wellness. Apps Still Write Romance.35% of homosexual UK adults use sex for period pain relief, more than double the 16% rate among heterosexual respondents, per a Lovehoney survey of 2,000 UK adults. 40% of bisexual respondents use sex…
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