Cloaked
Cloaked offers privacy solutions that allow dating app users to protect personal contact information from unwanted communications.
Maintained by the High Intent newsroom. Last updated July 31, 2026. Led by founder and CEO Bill Alena, backed by a team of industry experts with over 100 years of online dating experience between them.
Cloaked: key facts
- Type
- Trust and safety
What Cloaked does
Cloaked provides digital identity protection services. It allows users to create masked phone numbers and email addresses to protect their personal contact information. This service is relevant to dating operators because users are increasingly concerned about sharing real contact details due to privacy issues and unwanted communications. A survey conducted by Cloaked revealed that a significant portion of dating app users are hesitant to share their actual phone numbers. This hesitation is often attributed to the prevalence of robocalls and general privacy concerns. The findings suggest a need for dating platforms to improve their privacy and security offerings. By offering masked contact options, Cloaked aims to enable users to interact more freely while maintaining control over their personal data. This approach could help dating platforms build greater trust with their user base and facilitate more authentic connections by alleviating concerns about data privacy and unsolicited contact.
What operators should know
- 01Dating app users are hesitant to share phone numbers due to privacy concerns.
- 02Robocalls and spam deter users from sharing personal contact information.
- 03Platforms need enhanced privacy features to foster user trust.
- 04Secure communication tools can encourage more authentic user interactions.
Questions operators ask about Cloaked
Cloaked identifies that dating app users are often reluctant to share their real phone numbers due to privacy concerns like robocalls and spam. This hesitancy can prevent connections from developing beyond the app itself, impacting user trust and engagement on platforms.
Our coverage of Cloaked
1 story
Cloaked Survey Reveals Robocalls Deter Phone Sharing on Dating Apps, Pressuring Platforms to Enhance PrivacyA Cloaked survey indicates 30% of dating app users avoid sharing their real phone numbers due to spam calls and privacy concerns. This trend suggests dating platforms must enhance privacy and security features to foster trust and facilitate authentic connections, as users are reluctant to share personal contact information in an environment saturated with unwanted communications.
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