ODDA
ODDA is an association focused on improving safety and best practices within the online dating industry.
Maintained by the High Intent newsroom. Last updated July 31, 2026. Led by founder and CEO Bill Alena, backed by a team of industry experts with over 100 years of online dating experience between them.
ODDA: key facts
- Type
- Trust and safety
- Website
- odda.org
What ODDA does
The Online Dating and Dating Apps Association (ODDA) is a trade association representing companies within the online dating sector. ODDA’s stated mission focuses on improving safety and security for users of dating apps and platforms. It works to establish industry standards and best practices for its members. Veriff, a provider of AI powered identity verification, announced it had joined ODDA as an associate partner. This partnership aims to enhance safety measures across dating applications by leveraging identity verification solutions to combat issues like catfishing, underage access, and identity fraud. ODDA provides a platform for collaboration among dating service providers to address common challenges and promote a safer online dating environment.
What operators should know
- 01ODDA sets safety standards for online dating platforms.
- 02The association works with technology providers for improved security.
- 03Membership can signify a commitment to user trust and safety.
- 04ODDA addresses issues like identity verification and fraud.
- 05Partnerships with tech firms enhance platform safety capabilities.
Questions operators ask about ODDA
ODDA's primary role is to promote and maintain high safety and security standards within the online dating industry. It focuses on establishing best practices for member dating apps and platforms to protect users and enhance their experience, addressing concerns like fraud and identity verification.
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