Eatigo
Mike Sherrill, co-founder of Game of War, invested in SPARK, a dating app prioritizing offline experiences, highlighting a shift from traditional engagement models.
SPARK is a dating application based in Singapore. The app focuses on facilitating offline experiences for its users. It aims to connect individuals through shared activities rather than extended in-app engagement. SPARK has attracted investment from Mike Sherrill, who is known for co-founding the mobile game Game of War. The dating app reports a high match-to-date conversion rate. It currently serves users in Thailand. The investment by a prominent figure from the mobile gaming sector in an app that emphasizes reduced screen time suggests a potential industry trend away from engagement maximization.
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Game of War's Co-Founder Backs an Anti-Screen-Time Dating AppMike Sherrill, co-founder of Game of War, invested in SPARK, a Singapore dating app that focuses on booking offline experiences. SPARK claims a 65% match-to-date conversion rate and currently has 3,500 users in Thailand. This investment signals that even top operators are questioning the traditional engagement-maximization model in dating.
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SPARK received investment from Mike Sherrill. He is recognized as a co-founder of the mobile gaming title Game of War. This backing highlights interest from established tech entrepreneurs in new dating app models.
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