Mike Sherrill
Mike Sherrill, co-founder of Game of War, invested in SPARK, an anti-screen-time dating app focusing on offline experiences.
Mike Sherrill is a co-founder of Game of War. He has invested in SPARK, a dating application. SPARK is based in Singapore and aims to facilitate offline dating experiences. This investment highlights an industry trend towards dating apps that prioritize in-person interaction over extended screen time. SPARK's operational model emphasizes booking offline experiences for its users. The application is reported to have 3,500 users in Thailand. SPARK claims a 65% conversion rate from matches to actual dates. Sherrill's involvement suggests a shift in focus from traditional engagement-maximization models within the dating app sector.
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Game of War's Co-Founder Backs an Anti-Screen-Time Dating AppMike Sherrill, co-founder of Game of War, invested in SPARK, a Singapore dating app that focuses on booking offline experiences. SPARK claims a 65% match-to-date conversion rate and currently has 3,500 users in Thailand. This investment signals that even top operators are questioning the traditional engagement-maximization model in dating.
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Mike Sherrill, known for co-founding Game of War, is relevant to the dating industry due to his investment in SPARK. This dating app in Singapore emphasizes offline experiences and seeks to reduce screen time. His backing suggests a notable industry shift towards real-world interactions.
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