Feeld Grew 32% Last Year While the Big Apps Shrank

Feeld's revenue rose 32% to £64 million in 2025, according to accounts filed at Companies House and reported by The Guardian. Pre-tax profit grew to £11.4 million from £9.3 million, and shareholders received a £3.8 million dividend. Forbes, reviewing the same filings, put revenue at about $85 million.

The growth came mostly from abroad. International revenue was £56 million, close to 90% of the total, with Mexico and Spain the fastest-growing countries. Feeld president Kyle Brennan said the app now has 14 million users, and Forbes reported that Gen Z was its fastest-growing group, up 65% last year.

The payout is a step change. The Guardian reported that Feeld's previous record dividend was £600,000, paid in 2024, and Forbes put total dividends across 2025 and 2026 at $13.1 million. The Guardian also reported user growth above 20% in New York, Toronto and Paris. The company launched as 3nder and renamed itself Feeld after a legal challenge from Tinder.

"These numbers speak to something bigger than the growth of our business," Brennan said in a statement. "They reflect a broader shift in how people are thinking about connection, with greater openness, curiosity and agency to do things differently."

Against the market

The contrast with the public companies is sharp. Match Group's second-quarter revenue fell 1% to $853 million and its payers fell 6% to 13.3 million, even as Hinge grew revenue 22%. Bumble's second-quarter revenue fell 15.2% to $210.5 million. Feeld, founded by Ana Kirova and Dimo Trifonov, remains independent, and Forbes reports the two co-founders together own about 53% of the company.

Feeld makes money from its Majestic membership, which adds unlimited likes, visibility into who has liked you and advanced filters, and from "pings," which let users signal interest without a match.

Why it matters: Feeld shows that a niche, identity-led product can scale internationally and profitably without venture-style burn. It grew by letting a broader audience in while keeping the positioning that made it different, and it is paying dividends while larger rivals cut costs. Most of that growth came from outside its home market, a reminder that sharp positioning travels. The open question, which Kirova has raised herself in Forbes, is how far it can widen the door before its core community feels the product has stopped being theirs.

Sources: The Guardian (via AOL) on Feeld's accounts · Forbes on Feeld's filings · Match Group Q2 2026 results · Bumble Q2 2026 results