The data: numbers behind the market.
Benchmarks, downloads, spend, pricing, and survey work, with the caveats that make them usable.
Data coverage collects the numbers operators actually plan against: app downloads, consumer spend, pricing, conversion benchmarks, and demographic shifts. Every figure gets a source and a note on how it was measured.
What we watch on this beat
- 01Whether a number is measured, modelled, or self-reported
- 02The panel or sample behind third-party app estimates
- 03Currency, region, and whether store fees are netted out
Where this connects
Latest in The Data
46 stories
Match's Study Shows Singles Are Selective Yet Open: Founders Should Focus on CompatibilityOnly 16% of U.S. singles actively seek committed relationships, but 72% remain interested in or open to dating 49% of respondents have fallen for someone they were not initially attracted to, with...
Ashley Madison's Research Reveals Untapped Market in Older Women's Sexuality45% of Ashley Madison member respondents said they reached their sexual prime at age 40 or older Survey drew on responses from 885 Ashley Madison members and 13,597 adults across 11 countries One in...
Match Group and Bumble Leverage AI in Europe's Growing Dating Market: What Founders Need to KnowEurope's online dating services market is projected to grow from $1.22 billion in 2026 to $1.63 billion by 2031, representing a compound annual growth rate of 5.99% Mobile applications accounted for...
QuackQuack Reveals Unrealistic Partner Expectations Hinder Dating SuccessA QuackQuack survey of 11,738 daters aged 22 to 35 found that many singles measure potential partners against internal expectations around compatibility, communication, success, and emotional...
QuackQuack Study Shows Singles Edit Messages for Empathy, Guiding Founders to Enhance User EngagementA study of 11,500 dating app users aged 18 to 35 reveals that singles are increasingly editing and rewriting messages before sending them 48% of respondents from metropolitan and suburban areas edit...
QuackQuack Identifies New Dating Trends: Founders Must AdaptA survey of over 10,000 Indian dating app users aged 18 to 28 identified three emerging relationship patterns: canon events, emotional layovers, and dial-toning. Nearly 40% of women reported dating...
Dating Apps Limit Age Diversity in Same-Sex Couples, Study FindsSame-sex couples are three times more likely to meet online than different-sex couples (31.9% vs 10.1%) Meeting online reduces the odds of having an age gap of six years or more by 37.4% Dating apps...
- Tawkify Reveals Couples' Misalignment on Milestones: Founders Must Prioritize Communication Tools
80% of partnered Americans believe they are aligned on long-term relationship goals, yet 39% have discovered mismatched expectations with their partner. 53% of respondents have delayed or avoided...
- PokerTube Survey Reveals Physical Protectiveness Still Valued, But Emotional Qualities Key for Long-Term Success
26.6% of U.S. adults find a potential partner more attractive if they believe that person could win a fight, according to a 2,000-person survey conducted in July 2026 California had the highest...
Tinder's Campus Rollout Boosted Casual Sex, Not Relationships: Founders Must Adapt to Intentional Dating TrendsMobile dating apps increased sexual activity among college students by several percentage points after 2013, with no corresponding rise in committed relationships Greek-affiliated students who were...
QuackQuack Reveals Monsoon's Impact on Indian Dating DynamicsSurvey of 9,583 Gen Z and millennial singles across metropolitan and suburban India examined monsoon's impact on dating behaviors 38% of respondents reported that rainy season weather makes...
QuackQuack Study Reveals Young Daters' Wariness of Performative Matches, Signaling a Shift in Compatibility EvaluationA QuackQuack survey of 10,384 Indian daters aged 22 to 35 reveals growing wariness of performative behavior in potential matches 38% of women over 25 expressed concerns about matches adopting...
Virgin Media O2 Data Shows Dating App Surges During World Cup Breaks: Founders Should Leverage Event-Driven EngagementVirgin Media O2 network data shows dating app usage spikes during hydration breaks and half-time at 2026 FIFA World Cup matches During England's victory over Mexico, dating app traffic rose 15%...
- QuackQuack Reveals Gen Z's Focus on 'Relationship Resumes' for Compatibility
Over 55% of Gen Z Indian dating app users care more about how partners handled past relationships than the number of exes they had 41% of daters over 25 want to understand how potential partners...
Gleeden-Ipsos Data Shows AI Adoption in Tier 2 Cities, Expanding India's Digital Intimacy MarketTier 2 Indian cities like Kochi, Coimbatore, and Visakhapatnam are increasingly adopting AI tools for intimate conversations, challenging metro dominance Bengaluru leads with 77% willing to use AI...
Cloaked Survey Reveals Robocalls Deter Phone Sharing on Dating Apps, Pressuring Platforms to Enhance PrivacyAmericans receive an average of 16 spam calls and 9 spam texts per month, with robocalls cited as the most irritating form of unwanted contact by 58% of respondents 30% of dating app users avoid...
Marquette Poll Shows Dating Apps Lag Behind In-Person Dates: Founders Should Focus on Offline Engagement49% of adults reported not dating at all, while 27% go on dates at least once a month 70% of single adults do not use dating apps, though 15% use them monthly Only 35% of adults born in the 2000s...
DatingSiteSpot Reveals True Cost of Dating Apps in 2026: Founders Must Address User Time and Financial BurdenThe average dating app user spends approximately 51 minutes per day on these platforms, totaling 310 hours or nearly 13 full days annually Premium subscriptions range from $16 per month for basic...
Match Group's Gen Z Research Reveals New Dating Norms for Founders80% of Gen Z respondents believe they will find true love, significantly higher than the 56% of singles overall 62% of Gen Z say they are more comfortable flirting online than in person, reflecting...
Tinder Leverages World Cup Surge to Boost User EngagementTinder reported a 47% increase in usage among international users in FIFA World Cup host cities compared to the same period last year Across the United States, the app saw over 15% more users, 25%...
44% of Partnered Americans Schedule Sex. Apps Aren't Building It.44% of partnered Americans now schedule sex, rising to 49% among parents and 45% among Gen Z and Millennials; only 29% of Boomers do the same. 64% of couples schedule date nights, but just 18% schedul…
Dua Hits 1.1M Users in Six Years, Proving Diaspora Dating WorksDua has accumulated 1.1 million registered users across the Albanian diaspora since launching in 2020, six years of continuous operation, placing it among the minority of niche dating apps that surviv…
Book Mentions on Dating Profiles Are Up 29%. Hinge Has the Data.Book mentions on dating profiles have surged 29% year-on-year, according to Hinge data. Women are driving the rise at 41%, 12 percentage points above the overall user base. Research from book summary…
Hinge Tops the AI Visibility Index. Old PR Is Now Acquisition.Hinge ranks first in 5W Public Relations' Dating App AI Visibility Index 2026, ahead of Tinder despite having a significantly smaller user base. Platforms demonstrating safety transparency scored 2.1…
Questions operators ask
Estimates vary widely because analysts count different things: app store spend only, all consumer dating spend, or spend plus advertising. Read any market size figure alongside its definition, or it is not comparable to the next one.
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