Info Edge's Matchmaking Billings Rise 23%, Led by Aisle
Jeevansathi billings grew 18.4% and the Aisle dating app 40% in the September quarter, while Info Edge's education site lost ground to AI search.
Info Edge (India) Ltd, the parent of the Naukri jobs site and the Jeevansathi matrimony service, said on October 8 that standalone billings for the quarter ended September 30 rose 12.8% to ₹822.3 crore, from ₹729 crore a year earlier. The figures come from a quarterly business update released ahead of full results.
Matchmaking was one of the fastest-growing lines. Jeevansathi billings rose 18.4% to ₹39.7 crore from ₹33.5 crore. Aisle, the company's dating app, grew billings 40%, though no rupee figure was given. Combined, matchmaking billings rose 23.1% year over year.
Elsewhere, recruitment billings rose 12.6% to ₹613.8 crore and the 99acres property portal grew 21.2% to ₹148.3 crore. The Shiksha education site fell 27.2% to ₹20.5 crore, a decline the company attributed to AI-driven search engines answering queries directly and sending less referral traffic.
Why it matters: Indian matchmaking is growing at double digits while the largest Western apps report shrinking payer counts, and the fastest growth here comes from a dating app positioned for serious, marriage-minded users. For operators, India rewards intent-led products. The Shiksha number is a separate warning: businesses that depend on search referrals, including dating sites that rely on SEO for acquisition, are already losing traffic to AI answers.
Sources: Business Standard, October 8, 2026 · Business Standard, October 9, 2026
Key takeaways
- 01Info Edge's standalone billings rose 12.8% to ₹822.3 crore in the September quarter.
- 02Matchmaking billings rose 23.1%, with Jeevansathi up 18.4% to ₹39.7 crore and Aisle up 40%.
- 03Its Shiksha education site fell 27.2%, which the company tied to AI search answering queries directly.
Reviewed by an operator. Last updated October 14, 2026. High Intent is led by founder and CEO Bill Alena, backed by a team of industry experts with over 100 years of online dating experience between them.
Sources
- Business Standard, October 8, 2026 · Business Standard
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