May Ku

May Ku is the co-founder of Reev, a dating application. Reev differentiates itself by introducing a voice-first approach to user interaction. The platform requires users to engage with voice prompts before they are able to view photos of other users. This design choice aims to address user burnout that is sometimes associated with traditional swipe-based dating apps. Reev was launched in Australia. The app operates on a subscription model, priced at $19.99 per month. This pricing strategy and its core functionality are positioned as a direct challenge to the established models within the online dating industry. The company's approach is based on the idea that users may prefer more substantive interactions over photo-centric initial engagement. While Reev's strategy aims to capitalize on user dissatisfaction with existing platforms, its long-term retention potential remains a key consideration for its business model.